Seigo-in Yatsuhashi General Store Co., Ltd.

Founding

Exhibited Yatsuhashi at the 4th National Industrial Exhibition held in Kyoto.

Started mobile sales in front of the main shrine at Yoshida Shrine during the Setsubun festival. Continues to operate stalls to this day.

Commenced sales at Shichijo Station (now Kyoto Station).

During the enthronement ceremony of Emperor Taisho in Kyoto, Yatsuhashi received favorable reception from visitors. Sold black sugar Yatsuhashi in commemoration.

Established Seigo-in Yatsuhashi General Store Co., Ltd. from a sole proprietorship, becoming the first confectionery in Kyoto to incorporate.

During Emperor Showa's grand ceremony, Yatsuhashi received favorable reception.

Founded the Kyoto Yatsuhashi Industrial Association together with industry peers.

Due to the impact of World War II, raw material procurement became difficult. Materials were rationed, limiting production. Produced and supplied Yatsuhashi and bread to the military.

During wartime controls, competitors continued to shut down, leading to the establishment of the Kyoto Yatsuhashi Chamber of Commerce and Industry Cooperative. Our president (Takashi Suzuka) became chairman.

Held the first Yatsuhashi memorial. Since then, annual memorial services are conducted.

The 'Sei' (holy) inspired shinto sake mochi was born.

Released raw Yatsuhashi 'Sei' with crushed sweet bean paste.

During the Osaka World Exposition, increased tourism to Kyoto boosted Yatsuhashi sales dramatically.

Opened the café 'Canel' featuring Yatsuhashi. Offered Yatsuhashi and raw Yatsuhashi in a new way, which inspired the current 'nikiniki' concept (closed in 1995).

'Sei' seasonal sweets, water manjū, etc., diversified the product line.

Received the 'Nice Assist Award' for worker volunteers in 2004.

Established the new brand 'nikiniki' and opened a store in Shijo Nishikiyamacho.

Launched the 'Yoi' collaboration line with Japanese sake as a new series.