Established Emup Inc. in Jingumae, Shibuya-ku, Tokyo, primarily to provide paid content for mobile phones and PC terminals and to conduct mail-order sales.
Established
Start of Content Business and EC Business
Relocated headquarters to Shibuya, Tokyo
Started operating fan club websites in the content business
Fully launched direct sales of music video products such as CDs, DVDs, and Blu-ray in the EC business
Listed on the Tokyo Stock Exchange Mothers Market (Securities Code: 3661)
Acquired all shares of Adways Inc. and Adways Entertainment Inc., becoming a subsidiary. Merged in May 2013.
Changed to the First Section of the Tokyo Stock Exchange
Established Hanup Inc. (currently The Star Japan Inc.)
Established FREE Inc.
Established WateR Inc. (currently Roen Japan Inc.)
Entered business capital alliance with Star News Inc. and The Star Asia Inc. at Hanup Inc. (currently The Star Japan Inc.)
Established WEARE Inc. (now a consolidated subsidiary)
Established VRMODE Inc. and KAKUZO Inc.
Established VRMODE Inc.
Established KAKUZO Inc.
Acquired all shares of EMTG Inc. (currently Fanplus Inc.) and made it a subsidiary.
Established Entertainment Music Ticket Guard Inc. (currently Tixplus Inc.)
Joined the Japan Business Federation (Keidanren).
Established Creative Plus Inc. as a split preparation company
Transitioned to a holding company structure and renamed to M-Plus Holdings Inc. absorbed Fanplus Inc. for fan site business and Creative Plus Inc. for content business
Transitioned to a holding company structure and renamed to M-Plus Holdings Inc.
Absorbed Fanplus Inc. for fan site business and Creative Plus Inc. for content business
Transitioned to the Tokyo Stock Exchange Prime Market
MUP Holdings Co., Ltd. and its subsidiaries Fanplus and Dear U plus announced that starting November 10, 2026, they will provide services for LISA, a member of the K‑pop girl group BLACKPINK and a solo artist, on the global fan communication app "bubble for JAPAN".
MUP Holdings announced that four members of SKE48—Kusakabe Tsubaki, Arano Himeka, Nakazaka Miyu, and Hasegawa Masahiro—will participate in 'bubble for JAPAN', operated by its consolidated subsidiary Fanplus and Dear U plus. Participation will begin on November 9, 2026.
Tixplus, operated by Ticket Plus, a subsidiary of M-up Holdings, and its official resale service “Tixplus Trade” have been selected for all 11 performances of “aiko Live Tour ‘Love Like Pop vol.26’,” which begins on November 14, 2026. E-ticketing and resale will be available for the arena tour, which visits five venues in four cities.
Dear U, a consolidated subsidiary of MUP Holdings, and Ticket Plus announced that they will sell tickets on a first-come, first-served basis to bubble subscribers for YouTuber Kinu's fan event "Happy Birthday Event." The event will be held on November 29, 2026, and electronic tickets will be used.
Fanplus and TicketPlus, subsidiaries of MUP Holdings, have decided to offer FC-exclusive paid streaming tickets for artist Aimer's live performance "Aimer Live at anywhere 2026 “Sing like a Stray Cat” - purr -" using the viewing app FanStream and the sales platform StreamPass.
M Up Holdings Inc. announced a VR simultaneous playback system that allows up to 100 head‑mounted displays to play VR video simultaneously with a single PC play button. The system can support up to 100 people (100 devices) based on venue capacity, and details can be found on the VR MODE service site.
MUP Holdings Inc. plans to announce the results for the second quarter of FY 2027 March (July 1, 2026 to September 30, 2026) on or after 3:30 p.m. on November 13, 2026. The earnings release will be posted on the company's website under IR news. For inquiries, please email the IR department.
Fanplus Inc. and Dear U plus Inc. began providing services for “NEW,” a male solo artist from South Korea, on “bubble for JAPAN” on October 27, 2026.
M-Up Holdings Inc. announced that it has started providing the service 'The Pharmacy's Soliloquy for d Value Pass', which allows users to enjoy the popular novel 'The Pharmacy's Soliloquy' by Natsuhisa Hinata and digital content daily, on the smartphone service 'd Value Pass' offered by NTT Docomo, effective today.
Fanplus and TicketPlus, subsidiaries of M-Up Holdings Co., Ltd., announced that they will adopt Chikepura electronic tickets and Chikepura Trade for the 'LAPOSTA 2027' event scheduled for Saturday, January 23, 2027. The event is a joint live featuring all six LAPONE artist groups.