| 1946 |
|
| 1946 |
Estée Chemical Factory Founded |
| 1948 |
|
| 1948 |
Estée Chemical Industry Co., Ltd. Established |
| 1948-08-28 |
|
| 1948-08-28 |
Established: August 31, 1948 |
| 1960 |
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| 1964 |
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| 1964 |
Saitama factory established in Honjo City, Saitama Prefecture |
| 1971 |
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| 1974 |
Establishment of Iwaki Factory in Iwaki City, Fukushima Prefecture |
| 1976 |
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| 1977 |
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| 1978 |
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| 1979 |
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| 1981 |
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| 1982 |
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| 1982 |
Name change to Estée Chemical Co., Ltd. |
| 1983 |
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| 1984 |
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| 1984 |
Shares publicly listed as a registered over-the-counter stock with the Japan Securities Dealers Association |
| 1986 |
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| 1986 |
Shares listed on the Second Section of the Tokyo Stock Exchange |
| 1988 |
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| 1988 |
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| 1988 |
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| 1988 |
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| 1988 |
Joint venture Family Globe (Thailand) established |
| 1988 |
Joint venture Family Globe (Taiwan) established |
| 1988 |
Joint venture Charadan (Thailand) established |
| 1988 |
Mojisu (Kyushu) factory established in Kitakyushu City, Fukuoka Prefecture |
| 1989 |
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| 1989 |
Acquisition of Excel Products |
| 1991 |
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| 1991 |
Designated for the First Section of the Tokyo Stock Exchange |
| 1993 |
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| 1993 |
Joint venture Charadan (Philippines) established |
| 1994 |
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| 1994 |
Sale of Excel Products |
| 1995 |
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| 1995 |
Japan Corporation Co., Ltd. established |
| 1998 |
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| 1998 |
Reform Initiated: 'Compact and Muscular Company', 'Filtering and Concentration' (President Takashi Suzuki) |
| 1999 |
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| 1999 |
Relocated Osaka branch to Suita City, Osaka Prefecture. |
| 2000 |
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| 2000 |
Estated Trading Co., Ltd. spun off. |
| 2001 |
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| 2001 |
Established Estée R&D Center. |
| 2002 |
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| 2002 |
Consolidated three factories and five locations into three sites. |
| 2003 |
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| 2003 |
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| 2003 |
Estée Auto Co., Ltd. spun off. |
| 2003 |
Entered into a sales partnership with Mykool Co., Ltd. |
| 2004 |
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| 2004 |
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| 2004 |
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| 2004 |
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| 2004 |
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| 2004 |
Launched the 'Let's Change the Air' project. |
| 2004 |
Established Japan Kaori Research Institute Co., Ltd. |
| 2004 |
Entered into a sales partnership with Sumitomo Three M Co., Ltd. |
| 2004 |
Transitioned to a company with established committees. |
| 2004 |
Established Three M Estée Sales Co., Ltd. |
| 2004 |
Dehumidifier, Bizen charcoal dry pet |
| 2005 |
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| 2005 |
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| 2005 |
Produced and sold deodorizing fragrance agents in Indonesia with Fumakiller. |
| 2005 |
Established Estée Business Support Co., Ltd. |
| 2006 |
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| 2006 |
Started sales at Walmart Stores in the United States (dehumidifiers and deodorizers). |
| 2007 |
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| 2007 |
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| 2007 |
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| 2007 |
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| 2007 |
Entered into a business partnership with Korea's Aikei Industries Co., Ltd. and Korea Itochu Co., Ltd. |
| 2007 |
Established joint venture Aikei S.T. Co., Ltd. |
| 2007 |
Established Estée Korea Corporation. |
| 2007 |
Changed corporate name to Estée Co., Ltd. |
| 2007 |
Insect repellent, Mushuda (for walk-in closets) |
| 2008 |
Odor eliminator, automatic quick deodorizing plug (battery-powered), cleaner, dishwasher detergent FRESH-UP |
| 2009 |
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| 2009 |
Reform Initiated: 'Design Revolution', 'On-site Revolution' (President Takashi Suzuki) |
| 2010 |
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| 2010 |
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| 2010 |
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| 2010 |
Launched 'Fragrance Revolution' and 'Sales Innovation'. |
| 2010 |
Entered into a capital and business partnership with Fumakiller Co., Ltd. |
| 2010 |
Dissolution of sales partnership with Sumitomo Three M Co., Ltd. |
| 2010 |
Ion generator, Virus Attacker, insect repellent, KAOri Mushuda, odor eliminator, trash can deodorizer, fragrance, My Aroma Stick |
| 2011 |
|
| 2011 |
Launch of Clear Forest business |
| 2011 |
Odor eliminator, trash can deodorizer (fly repellent), odor eliminator, Pukupon, insect repellent, automatic quick insect repellent (battery-powered), radiation meter, air counter (home use) |
| 2012 |
|
| 2012 |
Capital and business alliance with NS Farfa Japan Co., Ltd. |
| 2012 |
Radiation meter, Air Counter S (home use), aroma humidifier, Moist Pet |
| 2013 |
|
| 2013 |
Completion of headquarters (STR Center) |
| 2013 |
Air purifier, Clear Forest (car) |
| 2014 |
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| 2014 |
|
| 2014 |
Renaming joint venture Family Globe (Thailand) to S.T. (Thailand) |
| 2014 |
Absorption merger of Estee Auto Co., Ltd. |
| 2014 |
Deodorizing air freshener, Car deodorizing power |
| 2015 |
|
| 2015 |
Absorption merger of Japan Corporation Co., Ltd. |
| 2015 |
Deodorizing air freshener, SHALDAN, Deodorizing air freshener, Premium Aroma deodorizing power |
| 2018 |
|
| 2018 |
Establishment of Estée My Equal Co., Ltd. |
| 2018 |
Kairo, On Style |
| 2019 |
|
| 2019 |
Acquisition of ZETA S.R.L. (Italy) |
| 2020 |
|
| 2020 |
Renaming Estate Trading Co., Ltd. to Estee PRO Co., Ltd. |
| 2020 |
Dust mite control product, Mushuda Dust mite repellent |
| 2021 |
|
| 2021 |
Sale of ZETA S.R.L. (Italy) |
| 2022 |
|
| 2022 |
Cat System Litter Box |
| 2022 |
Estée Pet |
| 2022 |
Sale of Charadan (Philippines) |
| 2022 |
Cat system toilet, Estepet |
| 2023 |
|
| 2023 |
Deodorizing Air Freshener |
| 2023 |
Premium Aroma For Sleep Deodorizing Power for Bedroom |
| 2023 |
Acquisition of CodeMe Co., Ltd. |
| 2023 |
Deodorizing air freshener, Premium Aroma deodorizing power For Sleep, for bedroom |
| 2024 |
Insect Repellent |
| 2024 |
Musuda NOTE |
| 2024 |
Odor-neutralizing fragrance |
| 2024 |
Compact deodorizer for toilets |
| 2024 |
Cat system toilet |
| 2024 |
Nyan-tomo Clean Toilet |
| 2024 |
Insect repellent, Mushuda NOTE, Deodorizing air freshener, Premium Aroma deodorizing power Compact for toilet, Cat system toilet, Nyan-tomo Clean Toilet |
| 2025 |
|
| 2025 |
Absorption merger of Estee Business Support Co., Ltd. |
