Isuzu Motors, Ltd.

Rudolf Diesel successfully operated a prototype compression-ignition engine

Prototype of Japan’s first diesel engine at Yokosuka Naval Factory

Founding of Isuzu Motors

Completion of air-cooled DA6/DA4 diesel engines, completion of water-cooled DD6 diesel engine, and designation of DA40/DA60 as the standard automotive engine

In 1934, when mass production of the Ministry of Commerce and Industry standard vehicle began, the trademark was named "Isuzu" after the "Isuzu River" at Ise Grand Shrine. Later, in 1949, the trademark and company name were unified, and the company became "Isuzu Motors, Ltd." to this day.

Since 1934, the characters of "Isuzu" have been used on vehicles and later adopted as the company emblem. The stylized characters are surrounded by twelve waves. The number 12 has no special meaning; it was chosen because it is a basic number, including the twelve zodiac signs.

In 1934, when mass production of the Ministry of Commerce and Industry standard vehicle began, the trademark was named "Isuzu" after the "Isuzu River" at Ise Grand Shrine.

Completion of Japan’s first postwar automotive V8 DA80 engine

In 1949, the trademark and company name were unified, and the company became "Isuzu Motors, Ltd." to this day.

Isuzu pioneered industrial diesel engines and began sales ahead of other companies

On September 20, 1974, the partnership with GM was announced, expressing the determination to leap from Japan's Isuzu to the world as ISUZU.

On September 20, 1974, the partnership with GM was announced, expressing the determination to leap from Japan's Isuzu to the world as ISUZU. The two pillars of the new ISUZU mark represent ISUZU growing with customers and ISUZU growing in harmony with society.

Since September 1991, the company’s corporate philosophy—"Creating products and services that truly satisfy customers worldwide, contributing to society, and developing as a company rich in humanity"—has been symbolically expressed. The ISUZU characters are stylized into a simple, modern mark.

Since September of Heisei 3, this symbolically represents our company’s corporate philosophy: "Creating products and services that truly satisfy customers worldwide, contributing to society, and developing as a company rich in humanity."