Following the first product, a wind-up red racing car, the company produced the aluminum-based "AEROPLANE BREGUET" and established fame as "Toyama of Aircraft".
On February 2, 1924, founder Eiichi Toyama established Toyama Toy Manufacturing, the predecessor of Takara Tomy.
Founder Eiichiro Toyama established Toyama Toy Manufacturing, the predecessor of Takara Tomy.
During the economic downturn caused by the Showa Depression, the "LOOPING PLANE" became a big hit, and the company undertook unusual initiatives such as printing the manufacturer mark on the tail wing.
With the full-scale resumption of business following the abolition of economic controls, the large friction toy "B-29" was produced and became a hit domestically and internationally, pioneering large toy exports.
Amid waves of material and technological innovation, the all-plastic toy "Sky Ping Pong" was launched and became a big hit.
On September 17, 1955, Sato Vinyl Industry, the predecessor of Takara, was established.
On January 17, 1953, the company began walking the path of a modern enterprise as Sanyo Kogyo Co., Ltd.
On January 17, 1953, the company began its journey as Sanyo Kogyo Co., Ltd., towards becoming a modern enterprise.
On September 17, 1955, Sato Vinyl Industrial Co., Ltd., the predecessor of Takara, was established.
In 1959, the company established Toyama Shōji Co., Ltd., a sales company that had been a long-cherished goal since its founding.
In 1959, the long-cherished goal of establishing a sales company, Toyama Shoji Co., Ltd., was realized.
The company advanced its production bases overseas, opening factories in Hong Kong and Singapore, and establishing a local subsidiary in Los Angeles, USA.
In 1974, when celebrating its 50th anniversary, the second-generation Toyama, Mitsunari, became president.
In 1974, the second-generation Toyama, Masanori Toyama, became president.
In 1980, HT Laboratory was established.
In 1984, the company went public.
In 1985, due to rapid yen appreciation following the Plaza Accord, the company faced a severe management crisis, leading to the sale of its US subsidiary and the closure of domestic factories, implementing fundamental reforms.
In 1986, management was overhauled, and the third-generation Toyama, Kintaro Toyama, became president.
In 1986, the company was listed on the Second Section of the Tokyo Stock Exchange.
In 1988, the company shifted from toy manufacturing to diversified multi-business management, expanding its product lineup to a broad audience.
In 1989, Tomy Industry merged with Tomy Co., Ltd., and the company was renamed Tomy Co., Ltd.
In 1991, the company was reclassified to a designated first section market.
In 1997, the company went public.
In 1999, the company was listed on the Second Section of the Tokyo Stock Exchange.
In 2000, the company signed a comprehensive licensing agreement with Walt Disney International Japan.
In 2000, the company signed a comprehensive licensing agreement with Walt Disney International Japan.
In 2000, Keita Sato became president, advocating an expanded toy line, actively developing products beyond traditional toys, and leveraging planning and marketing skills to continuously introduce popular products.
In 2006, Takara and Tomy merged, leveraging each other's strengths to aim for the world's top toy manufacturer, resulting in the birth of Takara Tomy.
In 2011, the company acquired US toy manufacturer RC2 (now TOMY International Group), establishing a platform for global expansion.
Celebrating its 100th anniversary, the company appointed Akio Toyama as president in June. With the new
Celebrating its 100th anniversary on February 2, 2024, Toyama Akio became president in June.
The animated series Tomica Cross Rescue will begin streaming on the official Takara Tomy YouTube channel on Wednesday, August 26, 2026. Toys based on vehicles appearing in the series, including Big Vehicle and Cross Hover, will go on sale sequentially from Thursday, October 1, 2026. A preview of episode 3 will be shown at TOKYO TOY SHOW 2026 on October 1. President and Representative Director: Akio Tomiyama.
Takara Tomy Co., Ltd. will make its first appearance at the Asia's largest exhibition, Bilibili World 2026, held in Shanghai, showcasing brands such as Ultraman Collabo Beyblade, Beyblade X, Tomica, T-SPARK, and Haikyuu!! BaboKa!! BREAK. The venue will feature displays, experience corners, and stage events to convey the brand's world view and aim to expand global recognition.