Yamada Holdings Co., Ltd.

The history of Yamada Denki begins when Chairman Noboru Yamada, the founder, learned QC (Quality Control) during his time working at Victor Maebashi Factory and opened the electronics store 'Yamada Denka Service' in Maebashi City, Gunma Prefecture, in 1973. At the time of founding, it was a 'local electronics shop' with only 8 tsubo of store space and a married couple, and from the beginning, the management philosophy of 'Creativity and Challenge' was set.

Yamada Denka Service was founded in Maebashi City, Gunma Prefecture. Founder Chairman Noboru Yamada learned QC (quality control) during his tenure at Victor Maebashi Factory, and the business started as a 'town electrician' run by a husband and wife in an 8-tatami-mat store.

Founded: April 1973

Founding

Expanded business during periods of two oil shocks and the impact of the shift to floating exchange rates, surpassing 5 stores and 600 million yen in annual sales by 1978.

Performance expanded to 5 stores, surpassing annual sales of 600 million yen.

Established Yamada Denki Co., Ltd. in 1983, expanded franchise chain, opened large general electronics stores Techland, started low-price strategy, and established logistics centers, advancing business expansion.

Established Yamada Denki Co., Ltd. Initiated business expansion with FC chain development, opening of large comprehensive appliance store Techland, launch of low-price strategy, and establishment of a logistics center.

Established: September 1983

Establishment

During the turbulent period from the bubble economy to its collapse, successfully listed on the over-the-counter market in 1989.

Conducted a public listing of shares.

Started comprehensive maintenance service 'The Anshin' in 1994.

Launched the comprehensive maintenance service 'The Anshin'.

Achieved sales of 100 billion yen in 1997.

Established CIC Co., Ltd. in 1997 to handle disposal of waste electronics and to organize and resell reused products.

Established C.I.C. Co., Ltd., which handles disposal of obsolete appliances and refurbishes and resells reused products.

Set 2003 as the year to promote customer satisfaction improvement activities actively.

Initiated efforts to improve customer satisfaction.

In 2005, realized the first national chain among domestic electronics retailers and achieved sales of 1 trillion yen, the first among domestic electronics retailers.

Achieved the first national chain among domestic appliance retailers. Expanded the urban large-format store 'LABI'.

In 2007, added the words 'Gratitude and Trust' to the management philosophy and established the 'CSR Department'.

In 2010, reached 2 trillion yen for the first time and promoted expansion of overseas stores.

Revenue surpassed 1 trillion yen. Expanded overseas stores.

The Yamada Denki Group focused on building trust relationships and launched the comprehensive maintenance service 'The Anshin'.

Established S-by-L Corporation in 2011.

Acquired S.B.R. Co., Ltd. as a subsidiary.

Acquired HouseTech Co., Ltd. as a subsidiary.

Established Yamada Woodhouse Co., Ltd.

In 2018, integrated the house business and established Yamada Homes Co., Ltd.

Integrated the house business and established Yamada Homes Co., Ltd.

In 2019, made Otsuka Kagu Co., Ltd. a subsidiary.

Acquired Otsuka Furniture Co., Ltd. as a subsidiary.

In 2020, we accelerated the transition to a new business model that proposes 'Kurashimaru-goto' by acquiring the Hinoki Yag Group as a subsidiary.

Yamada Denki transitioned to Yamada Holdings, adopting a holding company structure. Segments were reorganized into Electronics, Real Estate, Finance, and Environment.

Integrated home appliance sales business with Yamada Denki and strengthened group governance.

In 2023, we celebrated the 50th anniversary of our founding and continue to drive further growth under our corporate philosophy of 'Creation and Challenge'.

Celebrated the 50th anniversary of founding, aiming for further growth under the management philosophy of 'Creation and Challenge'.