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| 朝日監査法人 | ||||||||
| 株式会社DG&パートナーズ | ||||||||
| InfoCast Inc. | ||||||||
| Orange Company Co., Ltd. | ||||||||
| 株式会社テクノラボ | ||||||||
| Rakus Mirai Inc. | ||||||||
| 株式会社レスパ | ||||||||
| Rockwave Inc. |
1971: Birth of the prototype of email
1978: First marketing email sent
1992: Launch of "Unica," a marketing automation based on email
1993: Several IT companies began offering email services, leading to widespread adoption
1996: The world's first free email service launched, leading to explosive growth of email usage
November 2000: Established IT Boost Inc. in Osaka
IT Boost Inc. was established in Osaka City
2001: Launch of domestic email delivery system "Brain Mail" (now Blast Mail)
April 2001: Started IT Engineer School Business: Launched IT System Business (Current: Rakuraku Cloud Business / Rakusu Cloud Business): Started sales of integrated email support system "Mail Dealer (Current: Rakuraku Automatic Response)"
Started IT Engineer School Business: Launched IT System Business (currently Rakuraku Cloud Business / Raks Cloud Business): Started sales of integrated email support system "Mail Dealer (currently Rakuraku Automatic Response)"
May 2002: Started IT Human Resources Business
Started IT Human Resources Business
2003: Introduction of CAN-SPAM Act in the United States
April 2003: Opened Tokyo Branch
Opened Tokyo Branch
April 2004: Changed Tokyo Branch to Tokyo Headquarters due to business expansion
Renamed Tokyo Branch to Tokyo Headquarters due to business expansion
July 2005: Acquired all shares of Exbit Inc. and made it a consolidated subsidiary
Acquired all shares issued by Exbit Corporation and made it a consolidated subsidiary
May 2006: Merged with consolidated subsidiary Exbit Inc.
Merged with consolidated subsidiary Exbit Corporation
August 2006: Obtained Privacy Mark certification
Obtained Privacy Mark certification
May 2007: Started sales of email distribution system "Haipai Mail (Current: Rakuraku Email Marketing)"
Started sales of email distribution system "Haipai Mail (currently Rakuraku Email Marketing)"
October 2008: Started sales of sales management system "Rakuraku Sales"
Started sales of sales management system "Rakuraku Sales"
July 2009: Started sales of expense settlement system "Rakuraku Settlement"
Started sales of expense settlement system "Rakuraku Settlement"
January 2010: Changed company name from IT Boost Inc. to Rakus Inc.
2010: Responsive email introduced
Changed trade name from IT Boost Inc. to Raks Inc.
April 2011: Established 100% subsidiary American Rakus Inc. in San Francisco, California, USA
Established 100% subsidiary American Rakus Inc. in San Francisco, California, USA
June 2011: Started sales of email distribution system "Kurumeru"
Started sales of email distribution system "Kurumeru"
2012: Email newsletters played a role in the US presidential election, with open rates from mobile exceeding 40%
August 2012: Changed company name of American Rakus Inc. to Rignite Inc.
Renamed American Rakus Inc. to Rignite Inc.
August 2013: Started sales of invoice issuance system "Rakuraku Meisai"
Started sales of invoice issuance system "Rakuraku Meisai"
January 2014: Opened Nagoya Sales Office
Opened Nagoya Sales Office
May 2014: Established 100% subsidiary RAKUS Vietnam Co., Ltd. (now a consolidated subsidiary) in Ho Chi Minh City, Vietnam
Established 100% subsidiary RAKUS Vietnam Co., Ltd. in Ho Chi Minh City, Vietnam (currently a consolidated subsidiary)
July 2014: Opened Fukuoka Sales Office
Opened Fukuoka Sales Office
January 2015: Sold all shares of consolidated subsidiary Rignite Inc.
Transferred all shares of consolidated subsidiary Rignite Inc.
December 2015: Listed on the Tokyo Stock Exchange Mothers Market
Listed on the Tokyo Stock Exchange Mothers Market
2018: Global acceleration of movements to protect user privacy
February 2018: Acquired all shares of Brain Mail Inc. and made it a consolidated subsidiary
Acquired all shares issued by Brain Mail Inc. and made it a consolidated subsidiary
March 2018: Established 100% subsidiary Raks Partners Inc. to split and absorb the IT human resources business
Established 100% subsidiary Raks Partners Inc. to split and absorb the IT human resources business
April 2018: Changed the trade name of Brain Mail Inc. to Raks Light Cloud Inc., and succeeded in the businesses of blaynmail (now blastmail), Xcart, Xform, and rental servers
Changed the trade name of Brain Mail Inc. to Raks Light Cloud Inc., and succeeded in the businesses of blaynmail (now Blastmail), Xcart, Xform, and rental servers
July 2018: Transferred the IT human resources business to Raks Partners Inc.
Succeeded the IT human resources business to Raks Partners Inc.
July 2019: Opened Tokyo Second Office in Sendagaya, Shibuya-ku, Tokyo due to business expansion
Opened Tokyo Second Office in Sendagaya, Shibuya-ku, Tokyo due to business expansion
2020: Global spread of COVID-19 increased attention to email marketing
October 2020: Started sales of attendance management system "Rakuraku Attendance"
Started sales of the attendance management system "Rakuraku Attendance"
2021: Apple devices implemented email privacy protection features
Obtained ISMS certification
March 2021: Changed market to the First Section of the Tokyo Stock Exchange
Changed market from the First Section of the Tokyo Stock Exchange to the Prime Market
May 2021: Due to business expansion, established a new Tokyo headquarters and renamed the former Tokyo headquarters to Tokyo First Office
Due to business expansion, established a new Tokyo headquarters and renamed the old Tokyo headquarters to Tokyo First Office
July 2021: Established 100% subsidiary Raks Mirai Inc.
Established 100% subsidiary Raks Mirai Inc.
January 2022: Started sales of electronic ledger storage system "Rakuraku Electronic Storage"
Started sales of the electronic bookkeeping storage system "Rakuraku Electronic Storage"
April 2022: Due to review of market classification of the Tokyo Stock Exchange, moved from the First Section to the Prime Market of the Tokyo Stock Exchange
Moved from the First Section of the Tokyo Stock Exchange to the Prime Market due to review of market classification
October 2022: Opened Sapporo Sales Office
Opened Sapporo Sales Office
January 2023: Opened Hiroshima Sales Office
Opened Hiroshima Sales Office
February 2023: Split and absorbed the Xform and rental server businesses of consolidated subsidiary Raks Light Cloud Inc. and succeeded to NHN Techorus Inc.
Split and absorbed the Xform and rental server businesses of consolidated subsidiary Raks Light Cloud Inc. and succeeded to NHN Tecolas Inc.
July 2023: Acquired all shares of Raks HR Tech Inc., newly established by HOYA Inc., and made it a consolidated subsidiary
Acquired all shares of Raks HR Tech Inc., newly established by Hoya Corporation, and made it a consolidated subsidiary
October 2023: Opened Osaka Second Office due to business expansion
Opened Osaka Second Office due to business expansion
November 2023: Opened Niigata Sales Office
Opened Niigata Sales Office
April 2024: Absorbed and merged with consolidated subsidiary Raks HR Tech Inc.
Absorbed and merged the consolidated subsidiary Raks HR Tech Inc.
July 2024: Started sales of invoice receipt system "Rakuraku Seikyuu"
Started sales of invoice receipt system "Rakuraku Invoice"
December 2024: Invested in PT. Cipta Piranti Sejahtera (Republic of Indonesia)
Invested in PT. Cipta Piranti Sejahtera (Republic of Indonesia)
April 2025: Split the internet connection and hosting service businesses into a new company, Ride Inc.; Opened Shizuoka Sales Office; Established 100% subsidiary PT. Reformasi Kerja Solusi in Jakarta, Indonesia
Split the internet connection business and hosting service business (absorption-type split), succeeded to Ride Corporation: Opened Shizuoka Sales Office: Established 100% subsidiary PT. Reformasi Kerja Solusi in Jakarta, Republic of Indonesia
October 2025: Started sales of receivables management system "Rakuraku Saiken Kanri"; Renamed "Mail Dealer" and "Hai Hai Mail" to "Rakuraku Automatic Response" and "Rakuraku Email Marketing" respectively, integrating into Rakuraku Cloud brand
Started sales of receivables management system "Rakuraku Receivables Management": Renamed "Mail Dealer" and "Haihai Mail" to "Rakuraku Automatic Response" and "Rakuraku Email Marketing," respectively, and integrated into Rakuraku Cloud brand
November 2025: Entered capital and business alliance with Plus Alpha Consulting Inc.
Entered a capital and business alliance with Plus Alpha Consulting Inc.
Started sales of common ID platform "Rakuraku Employee Portal": Opened Sendai Sales Office: Obtained SOC1 Type2 report for "Rakuraku Settlement" and "Rakuraku Sales"
Transferred all shares of consolidated subsidiary Raks Partners Inc. to BREXA Technology Inc.: Started sales of HR and labor management system "Rakuraku HR and Labor"
Opened Okayama Sales Office
An unauthorized access incident at the subsidiary "Blast Mail" of Lax Inc. caused a data leak and prolonged service suspension. Starting from November 11, 2026, a new environment with limited basic features was resumed, and data migration was not performed, so customers must rebuild settings with a new ID.
Rax updates the Assist AI feature of "Rakuraku Sales", enabling sample data storage for "detail items" and proposing a "Customer-Specific Unit Price Master". This feature makes it easier to grasp the finished image and supports initial construction, provided free of charge to all customers in use as a standard offering.
From October 2026, Lax has enabled the combined use of the AI invoice creation agent and SSL client authentication option in the cloud-based expense settlement system "Rakuraku Settlement". You can use the automatic creation of expense settlement application invoices by AI while maintaining terminal-level access restrictions.
The 'Invoice Creation AI Agent' of Gura Gura Settlement became compatible with the 'SSL client authentication option' from October 2026. You can use the AI's automatic creation of expense reimbursement application slips while maintaining device-level access restrictions.
Rakus unveiled a new brand message for 'Rakuten Cloud': 'Good Ways to Grow. If you want to change, make it fun.' Under a policy of supporting customer growth beyond merely solving business challenges, they accelerate the expansion of features and services, strengthening value delivery to enterprise customers.
Rakuten has announced a new brand message for Rakuten Cloud, "Good Ways to Grow. If you want to change, choose the fun side." The company aims to strengthen its value proposition to enterprise customers. The new message goes beyond solving business challenges, expressing a commitment to support customers' growth. Starting November 2, the company will launch advertising campaigns, including TV commercials, and plans to hold an event to recognize customers at the end of the year.
On October 27, 2026, Lax added a feature to the 'Proof Acquisition AI Agent' of 'Rakuraku Electronic Storage' that automatically retrieves invoices and receipts from Microsoft 365 mailboxes. It supports collection, password removal, and storage of proof documents, eliminating the need for email forwarding settings or manual uploads. Access to the mailbox requires the employee's consent, and no additional costs are incurred on Microsoft's side.
Raks Corporation and Persol Business Process Design have launched the BPO service 'StepBase for Rakuraku Settlement' on October 23, 2026, which assists and manages expense settlement operations for companies using the cloud-based expense settlement system 'Rakuraku Settlement'. Recognizing that post-implementation operation is a challenge, this service is positioned as the next challenge after DX promotion, aiming to alleviate the shortage of personnel in accounting departments.
On October 23, 2026, Raks Corporation and Persol Business Process Design launched the BPO service 'StepBase for Rakuraku Settlement', which provides operation outsourcing and support for companies using the cloud-based expense settlement system 'Rakuraku Settlement'. The two companies began a business partnership in January 2026, and the jointly developed service aims to solve operational challenges after cloud implementation. It particularly supports addressing personnel shortages in local companies and alleviates workload concentration caused by transfers or retirements of accounting staff.
In response to a critical vulnerability in the software used, as a preventive measure to prevent unauthorized access and data leakage, we temporarily suspended our website and some services from the night of October 21, 2026. After completing maintenance and security checks, we resumed the main product site around 11 a.m. on October 22. "Rakuraku Meisai" was not affected by the suspension and remained available throughout the period.