| 1998-05 |
Established Start Today Ltd. for the purpose of mail-order sales of imported CDs and records |
| 1998-05-21 |
Established on May 21, 1998 |
| 2000-01 |
Started operating the online import sales site for CDs and records "STMonline" (ended import sales of CDs and records in September 2006) |
| 2000-04 |
Reorganized into Start Today Inc. |
| 2000-10 |
Started operating EPROZE, an online select shop mainly for apparel merchandise, pioneering the EC business |
| 2001-01 |
Relocated headquarters to Makuhari (Chiba City, Chiba Prefecture) |
| 2004-12 |
Started operating ZOZOTOWN, a fashion shopping site aggregating 17 online select shops |
| 2006-08 |
Established logistics hub "ZOZOBASE" in Narashino, Chiba Prefecture |
| 2007-12 |
Listed on the Mothers Market of the Tokyo Stock Exchange |
| 2008-05 |
Established ZOZOTOWN Consulting Inc., which supports manufacturer’s own EC business (August 2013 merger and absorption) |
| 2010-11 |
Started offering the ZOZOTOWN app |
| 2011-03 |
Sold charity T-shirts supporting the Tohoku Pacific Ocean Earthquake disaster on ZOZOTOWN: Donated 353,976 thousand yen to reconstruction support organizations |
| 2011-05 |
Started operating the global site "ZOZOTOWN.com" (service ended in July 2014) |
| 2011-06 |
Established a joint venture with SoftBank Corporation, "ZOZOTOWN HONGKONG Co., LIMITED" (liquidated August 2017) |
| 2011-08 |
Fully acquired "Crown Jewel Inc." (November 2019 merger and absorption): Established a subsidiary "Zozotown Hong Kong Co., Limited" (liquidated July 2015) |
| 2011-10 |
Started operating "ZOZOTOWN CHINA" in China: Opened "ZOZOTOWN Flagship Store" (service ended in January 2013) |
| 2011-11 |
Entered "eBay G Market" and "eBay Auction" in South Korea with ZOZOTOWN (service ended in June 2013) |
| 2012-02 |
Listed on the First Section of the Tokyo Stock Exchange |
| 2012-05 |
Implemented a 6-hour workday system "Rokujiro" (ended in October 2019 with the introduction of a flex system) |
| 2012-09 |
Held the first real event, a joint fashion exhibition "ZOZOCOLLE" for general customers |
| 2012-11 |
Started operating the brand used clothing select shop "ZOZOUSED" |
| 2013-08 |
Fully acquired "Bracket Inc." (October 2016 MBO and independence) |
| 2013-10 |
Started operating the fashion coordination app "WEAR" |
| 2014-03 |
Started same-day delivery service |
| 2014-05 |
Started operating the overseas version of "WEAR" |
| 2014-10 |
Fully acquired "Yappa Inc." |
| 2015-05 |
Fully acquired "Aratana Inc." (April 2020 merger and absorption) |
| 2015-11 |
Obtained naming rights for a sports facility in Makuhari operated by the agency of professional soccer player Keisuke Honda, naming it "ZOZOPARK HONDA FOOTBALL AREA" (contract expired in November 2025) |
| 2015-12 |
Changed the trade name of Zappa Corporation to Start Today Corporation and established Start Today Corporation Construction (now ZOZO NEXT Inc.): Started operating the fashion flea market app "ZOZO Flea Market (Zozofurima)" (service ended in June 2017) |
| 2016-11 |
Acquired naming rights for Chiba Marine Stadium and named it "ZOZO Marine Stadium (Zozomarin Stadium)" |
| 2017-03 |
Established STV FUND, LP: Established "START TODAY USA, Inc. (now ZOZO Apparel USA., Inc.)" |
| 2017-06 |
ZOZOTOWN Customer Support Center obtained the first "HDI Five-Star Certification" in the apparel industry |
| 2017-10 |
Fully acquired VASILY Inc. (merged into Start Today Corporation in April 2018) |
| 2017-11 |
Announced the sizing bodysuit "ZOZOSUIT" (distributed ended in October 2019 / service ended in June 2022) |
| 2018-01 |
Launched our first private brand "ZOZO": Fully acquired Caracle Inc. (merged in April 2018): Launched the project team "Start Today Research Institute" to scientifically analyze fashion (now ZOZO Research Institute) |
| 2018-02 |
Started the "Omakase Regular Delivery" service (service ended in June 2019) |
| 2018-04 |
Merged Start Today Corporation Construction, VASILY Inc., and Caracle Inc. to establish "Start Today Technologies Inc." (now ZOZO NEXT Inc.) |
| 2018-05 |
Signed an official partner contract and branding partner contract with professional soccer team JEF United Ichihara Chiba |
| 2018-07 |
Held a media presentation on the vision of the private brand and new products "New ZOZO Vision Presentation" |
| 2018-08 |
Fully acquired Bespokify Pte., Ltd. |
| 2020-08 |
Open the golf item specialty zone "ZOZOGOLF" (closing in March 2025) |
| 2020-10 |
Announced 3D measurement bodysuit "ZOZOSUIT 2" |
| 2020-10 |
Established logistics hub "ZOZOBASE Tsukuba 2" (Tsukuba City, Ibaraki Prefecture) |
| 2020-11 |
Declare "MORE FASHION × FASHION TECH" as part of management strategy, and "Sōzō no Naname Ue" as ZOZO's uniqueness |
| 2021-01 |
Announced and started accepting reservations for face color measurement tool "ZOZOGLASS" (shipping started in March 2021) |
| 2021-02 |
Relocated headquarters to Nishi-Chiba (Chiba City, Inage Ward, Chiba Prefecture) |
| 2021-03 |
Signed first sponsorship agreement with professional golfer Momoko Ueda (April 2021 - March 2025) |
| 2021-03 |
Major renewal of ZOZOTOWN |
| 2021-03 |
Opened cosmetics specialty mall "ZOZOCOSME" |
| 2021-03 |
Opened luxury & designer zone "ZOZOVILLA" |
| 2021-04 |
Formulated sustainability statement "Connecting through fashion, towards a sustainable future." and four key initiatives |
| 2021-07 |
Announced joint initiative utilizing ZOZOSUIT 2 among ZOZO, Altiri Chiba professional basketball club, and Chiba University Corporation |
| 2021-10 |
Absorbed ZOZO Technologies Inc. and renamed the split company "ZOZO NEXT Inc." |
| 2021-10 |
Announced 3D measurement tool for fingers "ZOZOMAT for Hands" |
| 2021-11 |
Launched OMO platform "ZOZOMO" connecting ZOZOTOWN and brand stores |
| 2022-03 |
Signed sponsorship agreement with professional golfer Kaito Onishi (March 2022 - March 2025) |
| 2022-04 |
Announced 3D body scanning service "ZOZOFIT" (launched in the US in August 2022) |
| 2022-04 |
Started offering new feature "AR Makeup" to virtually try makeup items on ZOZOCOSME |
| 2022-04 |
Signed club vision partnership agreement with professional soccer team Tega V Jaro Miyazaki |
| 2022-04 |
Transitioned from First Section to Prime Market due to review of Tokyo Stock Exchange market classification |
| 2022-05 |
Added "Delivering exciting and suitable" to management strategy |
| 2022-06 |
Started offering fashion-focused social commerce feature on WEAR |
| 2022-07 |
Started offering sales support tool for shop staff "FAANS" (official version) |
| 2022-09 |
Launched production support platform "Made by ZOZO" |
| 2022-10 |
Added "Daily progress" and "Love" to ZOZO's identity |
| 2022-12 |
Launched our first physical store, a super personal styling service "niaulab by ZOZO" where customers can find their "suitability" (Service ended in July 2025) |
| 2023-03 |
Signed a comprehensive partnership agreement with Tsukuba City, Ibaraki Prefecture |
| 2023-04 |
Launched a new "ZOZO WORKSTYLE" that updates personnel systems, allowances, and work styles |
| 2023-08 |
Opened logistics hub "ZOZOBASE Tsukuba 3" (Tsukuba City, Ibaraki Prefecture, began full operation in November of the same year) |
| 2023-11 |
Started offering item review functions on ZOZOTOWN |
| 2024-03 |
Launched ZOZOUSED Yahoo! Auctions store on Yahoo! Auctions |
| 2024-05 |
Rebranded WEAR into the app "WEAR by ZOZO" where you can find your "suitability" |
| 2024-08 |
Announced and started accepting applications for "ZOZOMAT for Kids," a 3D foot measurement mat for children |
| 2024-10 |
Launched the measurement operation efficiency service "ZOZOMETRY" (official version) |
| 2025-04 |
Fully acquired "LYST LTD" |
| 2025-06 |
Launched the matching app "ZOZO Match" |
| 2025-06 |
Launched the matching app "ZOZO Match (Zozomatch)" (service ended in June 2026) |
| 2025-11 |
Opened the Korea brand specialty zone "K-FASHION" |
| 2026-04 |
Fully acquired High Link Inc. |
