ZOZO Inc.

Established Start Today Ltd. for the purpose of mail-order sales of imported CDs and records

Established on May 21, 1998

Started operating the online import sales site for CDs and records "STMonline" (ended import sales of CDs and records in September 2006)

Reorganized into Start Today Inc.

Started operating EPROZE, an online select shop mainly for apparel merchandise, pioneering the EC business

Relocated headquarters to Makuhari (Chiba City, Chiba Prefecture)

Started operating ZOZOTOWN, a fashion shopping site aggregating 17 online select shops

Established logistics hub "ZOZOBASE" in Narashino, Chiba Prefecture

Listed on the Mothers Market of the Tokyo Stock Exchange

Established ZOZOTOWN Consulting Inc., which supports manufacturer’s own EC business (August 2013 merger and absorption)

Started offering the ZOZOTOWN app

Sold charity T-shirts supporting the Tohoku Pacific Ocean Earthquake disaster on ZOZOTOWN: Donated 353,976 thousand yen to reconstruction support organizations

Started operating the global site "ZOZOTOWN.com" (service ended in July 2014)

Established a joint venture with SoftBank Corporation, "ZOZOTOWN HONGKONG Co., LIMITED" (liquidated August 2017)

Fully acquired "Crown Jewel Inc." (November 2019 merger and absorption): Established a subsidiary "Zozotown Hong Kong Co., Limited" (liquidated July 2015)

Started operating "ZOZOTOWN CHINA" in China: Opened "ZOZOTOWN Flagship Store" (service ended in January 2013)

Entered "eBay G Market" and "eBay Auction" in South Korea with ZOZOTOWN (service ended in June 2013)

Listed on the First Section of the Tokyo Stock Exchange

Implemented a 6-hour workday system "Rokujiro" (ended in October 2019 with the introduction of a flex system)

Held the first real event, a joint fashion exhibition "ZOZOCOLLE" for general customers

Started operating the brand used clothing select shop "ZOZOUSED"

Fully acquired "Bracket Inc." (October 2016 MBO and independence)

Started operating the fashion coordination app "WEAR"

Started same-day delivery service

Started operating the overseas version of "WEAR"

Fully acquired "Yappa Inc."

Fully acquired "Aratana Inc." (April 2020 merger and absorption)

Obtained naming rights for a sports facility in Makuhari operated by the agency of professional soccer player Keisuke Honda, naming it "ZOZOPARK HONDA FOOTBALL AREA" (contract expired in November 2025)

Changed the trade name of Zappa Corporation to Start Today Corporation and established Start Today Corporation Construction (now ZOZO NEXT Inc.): Started operating the fashion flea market app "ZOZO Flea Market (Zozofurima)" (service ended in June 2017)

Acquired naming rights for Chiba Marine Stadium and named it "ZOZO Marine Stadium (Zozomarin Stadium)"

Established STV FUND, LP: Established "START TODAY USA, Inc. (now ZOZO Apparel USA., Inc.)"

ZOZOTOWN Customer Support Center obtained the first "HDI Five-Star Certification" in the apparel industry

Fully acquired VASILY Inc. (merged into Start Today Corporation in April 2018)

Announced the sizing bodysuit "ZOZOSUIT" (distributed ended in October 2019 / service ended in June 2022)

Launched our first private brand "ZOZO": Fully acquired Caracle Inc. (merged in April 2018): Launched the project team "Start Today Research Institute" to scientifically analyze fashion (now ZOZO Research Institute)

Started the "Omakase Regular Delivery" service (service ended in June 2019)

Merged Start Today Corporation Construction, VASILY Inc., and Caracle Inc. to establish "Start Today Technologies Inc." (now ZOZO NEXT Inc.)

Signed an official partner contract and branding partner contract with professional soccer team JEF United Ichihara Chiba

Held a media presentation on the vision of the private brand and new products "New ZOZO Vision Presentation"

Fully acquired Bespokify Pte., Ltd.

Open the golf item specialty zone "ZOZOGOLF" (closing in March 2025)

Announced 3D measurement bodysuit "ZOZOSUIT 2"

Established logistics hub "ZOZOBASE Tsukuba 2" (Tsukuba City, Ibaraki Prefecture)

Declare "MORE FASHION × FASHION TECH" as part of management strategy, and "Sōzō no Naname Ue" as ZOZO's uniqueness

Announced and started accepting reservations for face color measurement tool "ZOZOGLASS" (shipping started in March 2021)

Relocated headquarters to Nishi-Chiba (Chiba City, Inage Ward, Chiba Prefecture)

Signed first sponsorship agreement with professional golfer Momoko Ueda (April 2021 - March 2025)

Major renewal of ZOZOTOWN

Opened cosmetics specialty mall "ZOZOCOSME"

Opened luxury & designer zone "ZOZOVILLA"

Formulated sustainability statement "Connecting through fashion, towards a sustainable future." and four key initiatives

Announced joint initiative utilizing ZOZOSUIT 2 among ZOZO, Altiri Chiba professional basketball club, and Chiba University Corporation

Absorbed ZOZO Technologies Inc. and renamed the split company "ZOZO NEXT Inc."

Announced 3D measurement tool for fingers "ZOZOMAT for Hands"

Launched OMO platform "ZOZOMO" connecting ZOZOTOWN and brand stores

Signed sponsorship agreement with professional golfer Kaito Onishi (March 2022 - March 2025)

Announced 3D body scanning service "ZOZOFIT" (launched in the US in August 2022)

Started offering new feature "AR Makeup" to virtually try makeup items on ZOZOCOSME

Signed club vision partnership agreement with professional soccer team Tega V Jaro Miyazaki

Transitioned from First Section to Prime Market due to review of Tokyo Stock Exchange market classification

Added "Delivering exciting and suitable" to management strategy

Started offering fashion-focused social commerce feature on WEAR

Started offering sales support tool for shop staff "FAANS" (official version)

Launched production support platform "Made by ZOZO"

Added "Daily progress" and "Love" to ZOZO's identity

Launched our first physical store, a super personal styling service "niaulab by ZOZO" where customers can find their "suitability" (Service ended in July 2025)

Signed a comprehensive partnership agreement with Tsukuba City, Ibaraki Prefecture

Launched a new "ZOZO WORKSTYLE" that updates personnel systems, allowances, and work styles

Opened logistics hub "ZOZOBASE Tsukuba 3" (Tsukuba City, Ibaraki Prefecture, began full operation in November of the same year)

Started offering item review functions on ZOZOTOWN

Launched ZOZOUSED Yahoo! Auctions store on Yahoo! Auctions

Rebranded WEAR into the app "WEAR by ZOZO" where you can find your "suitability"

Announced and started accepting applications for "ZOZOMAT for Kids," a 3D foot measurement mat for children

Launched the measurement operation efficiency service "ZOZOMETRY" (official version)

Fully acquired "LYST LTD"

Launched the matching app "ZOZO Match"

Launched the matching app "ZOZO Match (Zozomatch)" (service ended in June 2026)

Opened the Korea brand specialty zone "K-FASHION"

Fully acquired High Link Inc.