| 1970-09-09 |
Established at 3-3 Minami-Aoyama, Minato-ku. President Naoki Yajima appointed. Publicity and editorial production. |
| 1970-09-09 |
Established in Minami Aoyama 3-chome, Minato Ward. |
| 1973 |
Relocated to 2-2 Shibuya, Shibuya-ku. Cultural business launched. |
| 1973 |
Relocated to Shibuya 2-chome, Shibuya Ward. |
| 1978 |
Relocated to 2-2 Sakurakacho, Shibuya-ku. Established Planning & Development Department (later Event & Marketing Department). Started event planning & operation, PR consulting. |
| 1978 |
Relocated to Sakuragaoka 2-chome, Shibuya Ward. |
| 1988 |
Established staff room at Dogenzaka, Shibuya-ku. Established Public Enterprise PR Department. Crisis response started. |
| 1988 |
Set up staff room on Dogen-zaka, Shibuya Ward. |
| 1991 |
Installed dedicated International Department room at Minami-Daigaku, Shibuya-ku. Established International Department. Expanded services to foreign-affiliated companies. |
| 1991 |
Set up dedicated room for the International Department in Minami Platform, Shibuya Ward. |
| 1993 |
Relocated to 3-3 Sakurakacho, Shibuya-ku. |
| 1993 |
Relocated to Sakuragaoka 3-chome, Shibuya Ward. |
| 1995 |
Relocated to 3-3 Shibuya, Shibuya-ku. |
| 1995 |
Relocated to 3-chome, Shibuya 3-chome, Shibuya Ward. |
| 1997 |
Reorganized PR and International Departments into Communication Services Headquarters (Sections 1-5) and Event & Marketing Department; reorganized Editorial Production Department into Creative Services Headquarters. Established Sales Planning Headquarters and Management Headquarters. Launched specialized services (IT, fashion, lifestyle, food, finance, medical & pharmaceuticals, corporate, etc.). |
| 1997 |
PR Department, International Department → 'Communication Service Headquarters' Departments 1-5, Event & Marketing Department, Editorial Production Department → 'Creative Service Headquarters' Sales Planning Headquarters, Management Headquarters newly established. |
| 1999 |
Relocated to 2-2 Shibuya, Shibuya-ku. Started Communication Consulting (media training, crisis training, facilitation training, PR seminars, etc.). |
| 1999 |
Relocated to Shibuya 2-chome, Shibuya Ward. |
| 2002 |
Entered capital partnership with WPP Group and business partnership with Ogilvy PR. Established Information Development Office for internal information sharing. |
| 2002 |
Formed a capital alliance with WPP Group, which involves over 60 advertising and PR related companies, the second largest in the world, and partnered with Ogilvy PR, a member of the group. |
| 2003 |
Established Sections 5 and 6 in Communication Services Headquarters. |
| 2003 |
Established Departments 5 and 6 of the Communication Service Headquarters. |
| 2004 |
Established Financial Project Team. |
| 2004 |
Established a new financial project team |
| 2005-01 |
Signed a business outsourcing contract with Beijing Plap Public Relations Advisory Co., Ltd. |
| 2005-01 |
Signed a business outsourcing agreement with Beijing Pulu P Public Relations Consulting Co., Ltd. |
| 2005-07-08 |
Listed on JASDAQ. |
| 2005-07-08 |
Listed on JASDAQ |
| 2006-05 |
Established Strategic Planning Headquarters. |
| 2006-05 |
Established the Strategic Planning Headquarters |
| 2006-11 |
Made Beijing Plap Public Relations Advisory Co., Ltd. a consolidated subsidiary. |
| 2006-11 |
Made Beijing Pulu P Public Relations Consulting Co., Ltd. a consolidated subsidiary |
| 2007-11 |
President Toshi Sugita assumes office. Naoya Yajima assumes the position of Chairman. |
| 2007-11 |
Toshikazu Sugita appointed President (Naoki Yajima appointed Chairman) |
| 2007-12 |
Established "Consumer Communication Department," "Corporate Communication Department," and "Government Public Relations Department" within the Communication Services Division. |
| 2007-12 |
Established the Consumer Communication Division, Corporate Communication Division, and Government Relations Division within the Communication Services Headquarters |
| 2008-03 |
Obtained the international standard certification "ISO/IEC27001" for Information Security Management System (ISMS) company-wide. |
| 2008-03 |
Achieved ISO/IEC 27001 certification for the Information Security Management System across the company |
| 2008-04 |
Launched an external educational organization "Prapp Public Relations School". |
| 2008-04 |
Launched the external education institution 'Plap PR Academy' |
| 2009-03 |
Made Asahi Agency Inc. a consolidated subsidiary. |
| 2009-03 |
Made Asahi Agency Co., Ltd. a consolidated subsidiary |
| 2009-12 |
Made Beijing Borui Jiu Ru Public Relations Consulting Co., Ltd. a consolidated subsidiary. |
| 2009-12 |
Made Beijing Bori Jiu Ru Public Relations Consulting Co., Ltd. a consolidated subsidiary |
| 2010-04 |
Launched a donation course at Keio University. |
| 2010-04 |
Opened the Plap Japan donation lecture at Keio University |
| 2010-09 |
Established "DI (Digital Influence) Business Promotion Office" and "Web Communication Department" within the Communication Services Division. |
| 2010-09 |
Established the DI (Digital Influence) Business Promotion Office and Web Communication Division within the Communication Services Headquarters |
| 2011-07 |
Launched a comprehensive portal site for digital PR (Digital PR Platform) services. |
| 2011-07 |
Launched the Digital PR Platform, a comprehensive portal site for digital PR |
| 2011-12 |
Moved to Ark Mori Building, 1-chome, Akasaka, Minato-ku. |
| 2011-12 |
Relocated to Ark Mori Building, 1-1 Akasaka, Minato-ku |
| 2012-12 |
Made Witan Associates Inc. a consolidated subsidiary. |
| 2012-12 |
Made Witan Associates Co., Ltd. a consolidated subsidiary |
| 2014-01 |
Established "HRD Department" to manage human resource development. |
| 2014-01 |
Established the HRD Department (Human Resource Development) to manage talent development |
| 2014-09 |
Started offering the "Social Risk Countermeasure Support Program," a network crisis management support package. |
| 2014-09 |
Started providing the online crisis management support package 'Social Risk Mitigation Support Program' |
| 2015-01 |
Started "Crowdsourcing PR" through a business alliance with Lancers Inc. |
| 2015-01 |
Launched 'Crowdsourcing PR' in partnership with Lancers Co., Ltd. |
| 2015-03 |
The Plapp Japan Group joined the PROI Group, which includes 67 PR agencies in 50 countries worldwide. |
| 2015-03 |
Joined the PROI Group, which includes 67 PR agencies from 50 countries worldwide, as part of the Plap Japan Group |
| 2015-07 |
Formed a business alliance with 3 Minutes Inc., which owns one of Japan's largest online celebrity networks. |
| 2015-07 |
Partnered with 3 Minutes Inc., which owns one of Japan's largest online celebrity networks. |
| 2015-11 |
Yutaka Suzuki assumes office as President. |
| 2015-11 |
Yūo Suzuki appointed as president. |
| 2016-04 |
A joint project between Plapp Japan and NPO Nijiiro Diversity is launched to develop communication services to promote understanding and support for LGBT. |
| 2016-04 |
Plap Japan and the non‑profit organization Rainbow Diversity launched a joint project focused on developing communication services to broaden understanding and support for LGBT. |
| 2016-05 |
Full-scale development of PR and public relations business for China/Asia Pacific region. |
| 2016-05 |
Fully launched PR and public relations business for China and Asia‑Pacific regions. |
| 2016-09 |
Established "Digital Strategy Group" within the Strategic Planning Division. |
| 2016-09 |
Established a 'Digital Strategy Group' within the Strategic Planning Headquarters. |
| 2016-10 |
Received the "Gold" award in Japan's first evaluation index for LGBT initiatives in companies, the "PRIDE Index." Our diversity declaration was selected as a "Best Practice" (Policy: Action Declaration Division). |
| 2016-10 |
Received 'Gold' in Japan's first corporate LGBT initiative evaluation metric, the PRIDE Index. Our company's diversity declaration was selected as 'Best Practice (Policy: Action Declaration Division).' |
| 2017-07 |
Established the "Digital PR Institute" to solve communication challenges for companies in the digital domain. |
| 2017-07 |
Established the Digital PR Institute to address corporate communication challenges in the digital realm. |
| 2017-08 |
Launched a new PR solution service "Social PR Package" that creates buzz using proprietary database and analysis tools. |
| 2017-08 |
Launched the new PR solution service 'Social PR Package,' creating buzz through proprietary database and analytics tools. |
| 2018-06 |
Established the "Overseas Business Division." |
| 2018-06 |
Founded overseas subsidiary PRAP SINGAPORE PTE. LTD. |
| 2018-06 |
Established the Overseas Business Headquarters. |
| 2018-06 |
Established overseas subsidiary PRAP Singapore Pte. Ltd. |
| 2019-03 |
Launched a B2B service "DowGa News Biz" that delivers video news targeting specific companies and organizations. |
| 2019-03 |
Launched the B2B service 'DowGa News Biz,' delivering video news to specified companies and organizations. |
| 2019-10 |
Received the highest rating "Gold" for LGBT initiatives in the workplace, and was the only PR company to win this award for four consecutive years. |
| 2019-10 |
Started offering the "Online Crisis Risk Assessment" service, which evaluates the risk of online backlash in advance for PR measures of companies and organizations. |
| 2019-10 |
Won 'Gold,' the highest rating in the PRIDE Index for workplace LGBT initiatives, the only PR firm to achieve this for four consecutive years. |
| 2019-10 |
Started offering the 'Internet Flame Risk Diagnosis' service, assessing the risk of PR initiatives for companies and organizations on a five‑point scale. |
| 2020-02 |
Acquired shares of Points Singapore, became a subsidiary, renamed to "Prapp Points," and strengthened Southeast Asian operations. |
| 2020-02 |
Acquired shares of Points Singapore, made it a subsidiary, renamed it 'Plap Points,' and strengthened Southeast Asian operations. |
| 2020-03 |
Established a joint venture with Showcase Corporation, "Prapp Node Corporation." |
| 2020-03 |
Launched the "Remote Press Conference Package" to distribute press conferences online to media reporters, corporations, and consumers. |
| 2020-03 |
Started offering the "Remote Media Training Program," an online crisis management media training. |
| 2020-03 |
Established the joint venture 'Plap Node Co., Ltd.' with Showcase Co., Ltd. |
| 2020-03 |
Launched the 'Remote Press Conference Package,' delivering press conferences online to media reporters and corporate/consumer targets. |
| 2020-03 |
Introduced the 'Remote Media Training Program,' providing online media training during crises. |
| 2020-04 |
Launched the "THE CONNECTED" project to promote public relations activities considering the post-pandemic era. |
| 2020-04 |
Launched the 'THE CONNECTED' project, communicating the future of public relations from the pandemic to the post‑COVID era. |
| 2020-09 |
Made Precision Marketing Inc., a digital marketing company, a consolidated subsidiary. |
| 2020-09 |
Made Precision Marketing Inc., a digital marketing company, a consolidated subsidiary. |
| 2021-02 |
Made Wild Advertising & Marketing Pte. Ltd., a creative agency in Singapore, a consolidated subsidiary. |
| 2021-02 |
Made Wild Advertising & Marketing Pte. Ltd., a Singapore creative agency, a consolidated subsidiary. |
| 2021-09 |
Established "Prapp Consulting Inc.," a specialized company in corporate public relations communication, including media training and crisis management PR consulting. |
| 2021-09 |
Established Plap Consulting Inc., a specialist company in media training, crisis management PR consulting, and corporate communication. |
| 2022-06 |
Relocated to Midtown East, 9-chome, Akasaka, Minato-ku. |
| 2022-06 |
Moved to Midtown East, 9-9 Akasaka, Minato Ward. |
| 2022-10 |
Started offering the new service "Sustainability Zeroichi Consulting" developed by the "Prapp Sustainability & SDGs Lab." |
| 2022-10 |
Started offering the new service 'Sustainability Zero-One Consulting' developed by the Plap Sustainability & SDGs Lab. |
| 2023-09 |
Participated in "SCALE Powered by PR," providing a platform for nurturing PR personnel and utilizing their skills. |
| 2023-09 |
Joined 'SCALE Powered by PR', a platform that nurtures PR professionals and leverages their skills. |
| 2023-10 |
Co-developed the SNS response analysis service "Deep Impact Scope" utilizing AI. |
| 2023-10 |
Co-developed the AI-powered SNS impact analysis service 'Deep Impact Scope'. |
| 2024-03 |
Developed a new 'Sustainability Media Database' that consolidates and accumulates proprietary data. |
| 2024-03 |
Developed a new 'Sustainability Media Database' that aggregates and stores proprietary data. |
| 2024-06 |
Entered into a business alliance with RayArk Inc. |
| 2024-06 |
Entered into a business partnership with RayArk Inc. |
| 2024-07 |
Points Singapore established a local subsidiary in Vietnam. |
| 2024-09 |
Launched a digital PR service for recruitment SNS that supports corporate recruitment activities with a PR concept. |
| 2024-09 |
Launched a digital PR service for recruitment SNS, supporting corporate hiring with PR concepts. |
| 2024-10 |
Entered into a capital and business alliance with Origrees Co., Ltd. (formerly ORIGRESS PARKS). |
| 2024-10 |
Entered into a capital and business partnership with Origres Inc. (formerly ORIGRESS PARKS). |
| 2024-12 |
Entered into a business alliance with Wanmeilin (Beijing) Cultural Media Co., Ltd. |
| 2024-12 |
Entered into a business partnership with Wanmilin (Beijing) Cultural Media Co., Ltd. |
| 2025-04 |
Entered into a business alliance with Medicolle Co., Ltd. |
| 2025-04 |
Entered into a business partnership with Medico Inc. |
| 2025-06 |
Added a new feature, 'AI Analysis Automation', to the SNS impact analysis service 'Deep Impact Scope'. |
| 2025-09 |
Acquired and merged Asahi Agency into Brainz Company, establishing the Asahi Agency division. |
| 2025-10 |
PRAP POINTS Singapore PTE. LTD. entered into a business partnership with PT Imago Nawasena Sejahtera. |
| 2025-10 |
Plap Node Inc. acquired the brand licensing management SaaS 'Logolab' business from Logolab Inc. |
| 2026-04 |
Entered into a capital and business alliance with Laison Co., Ltd. |
| 2026-07 |
Integrated three Singapore group companies (PRAP Asia, PRAP POINTS Singapore, WILD Advertising & Marketing) and launched operations as PRAP & (PRAP AND Pte. Ltd.). |
| 2026-09 |
Added new feature 'AI Analysis Automation' to SNS response analysis service 'Deep Impact Scope'. |
| 2026-10 |
Paplnode Co., Ltd. acquired the brand license management SaaS 'Logolabo' business from Logolabo Co., Ltd. |
