| 2000 |
Our representative, Takehisa, was a university student when he wanted to raise money for the bar exam. He went to a computer resale shop to sell an unused laptop he had at home. The shop offered 40,000 yen. While hesitating to sell, he decided to try selling it on the then-newly popular internet auction. It sold for 150,000 yen—almost four times the offered price—and the buyer was very pleased. This experience sparked his interest in auctions, and he began finding items that could be sold at flea markets or overseas and selling them on auction sites. |
| 2000 |
Takenaga was a university student. One day, he visited a second-hand PC store to sell his old laptop to save money for the bar examination. The shop offered him to pay 40,000 yen. He was not satisfied with the price and tried online auction, which just started to bloom. As a result, he was able to sell it at 150,000 yen. The price increased nearly fourfold. Besides, the buyer was delighted. Since then, he was fascinated by the auction business and started to sell items procured at flea markets and overseas at auction. |
| 2000 |
Our representative, Takenaga, when he was a university student, sold an unused laptop he had at home to a computer buyback shop to raise money for his bar exam fees. The shop offered 40,000 yen, but he sold it on an internet auction for 150,000 yen. |
| 2000 |
Takenaga, a university student, visited a second-hand PC store to sell his old laptop, was offered 40,000 yen, but sold it online at auction for 150,000 yen, sparking his fascination with auction business. |
| 2004 |
Takehisa operated the auction business as a sole proprietor, and the annual sales grew to several hundred million yen. As the scale expanded, he incorporated the business. The company, Defacto Standard Co., Ltd., currently operates the brand-buying service 'Brandia'. |
| 2004 |
Takenaga rolled out the auction business as an independent business proprietor. It came to generate hundreds of millions of yen in annual sales. His business was incorporated after scaling up. The established company was named Defactostandard, Ltd. The new company set up “Brandear,” a service purchasing used luxury goods from individual users. Defactostandard, Ltd. expanded the business by procuring merchandise from flea markets, providers, and overseas to resell. It also started purchasing high-end items from individuals. The company frequently used an auction price search site “(Provisional) Auction Statistics Page” to check the market price before buying items. Takenaga had an opportunity to meet its administrator. After negotiations, the webmaster agreed to hand over the website, which became the origin of aucfan.com. Later, Defactostandard, Ltd. spun off its media division as Aucfan Co., Ltd. |
| 2004 |
Takenaga expanded his auction business as a sole proprietor, and as annual sales grew to several hundred million yen, he established Defactostandard, Ltd. and incorporated. |
| 2004 |
Defactostandard, Ltd. expanded its business by purchasing branded goods in addition to flea markets and overseas procurement, and selling them through auctions. |
| 2004 |
At that time, there was a privately operated site called "Auction Statistics Page (Provisional)" where one could look up past auction sales, and he always checked market prices on this site before purchasing items. |
| 2004 |
Takenaga met the operator of "Auction Statistics Page (Provisional)", negotiated, and acquired the site, which became the current aucfan.com. |
| 2004 |
Takenaga started an independent auction business, which grew to generate hundreds of millions of yen in annual sales, and incorporated as Defactostandard, Ltd., establishing the service Brandear. |
| 2004 |
Defactostandard, Ltd. expanded its procurement activities and started using an auction price search site to check market prices before buying items. |
| 2004 |
Takenaga met the administrator of the auction price search site, negotiated, and acquired the website, which became aucfan.com. |
| 2007 |
Defacto Standard Co., Ltd. expanded its business by purchasing items from flea markets, wholesalers, overseas, and also buying brand goods from individuals, then selling them on auction. At that time, there was a personally run site called 'Auction Statistics Page (tentative)' where one could look up past auction sales; Takehisa always checked price ranges on that site when sourcing products. He met the site's operator, negotiated, and acquired it, which became the current aucfan.com. Subsequently, Defacto Standard spun off the media business that operates aucfan.com, leading to the establishment of Aucfan. |
| 2007 |
Aucfan successfully developed media business by integrating the privately-owned search site into the corporate media of aucfan.com, adding more services for members, and creating pay content. In 2013, Aucfan went public on the TSE Mothers. |
| 2007 |
From Defactostandard, Ltd., the media business that operates aucfan.com was spun off as a new company, and Aucfan was established. |
| 2007 |
Originally a privately operated site, aucfan.com was turned into a media company and added member services. It went public on the TSE Mothers in 2013. |
| 2007 |
Aucfan successfully developed its media business by integrating the search site into its corporate media, adding services, and creating paid content. |
| 2013 |
Originally a personally run site, aucfan.com was turned into a media company and added member‑only services. By making some content a paid service, the media business grew steadily and went public on the Tokyo Stock Exchange Mothers market in 2013. |
| 2013 |
Aucfan went public on the TSE Mothers market. |
| 2014 |
Many users of aucfan.com are business users who source and sell products. To meet demands for not only price information but also sourcing and sales support, the company advanced its own content planning and considered business transfers. In 2015, the largest domestic BtoB wholesale mall 'NETSEA', the inventory liquidity service 'ReValue', and the all‑in‑one e‑shop management system 'Tatenpo Guide' were transferred and added, expanding the marketplace and solution businesses. |
| 2014 |
Many of the aucfan.com users were business owners involved in procurement and sales. The company received requests to support procurement and sales, leading to acquisitions of businesses such as NETSEA and ReValue in 2015, and the addition of TATEMPO GUIDE to its solutions. |
| 2014 |
Since many users of aucfan.com are business users who purchase and sell products, we are advancing business transfers and new service planning to meet demands not only for price information provision but also for procurement and sales support. |
| 2015 |
The domestic largest BtoB wholesale mall 'NETSEA', the inventory liquidity service 'ReValue', and the all-in-one online shop management system 'TATEMPO GUIDE' are added as business transfers and additional services. |
| 2015 |
Aucfan acquired two businesses, NETSEA and ReValue, to enhance its marketplace business, and added TATEMPO GUIDE to its solution business. |
| 2020-04 |
In April 2022, OSR Net Co., Ltd. joined the Group, supporting BtoB transactions through offline exhibitions. In June 2022, Aucfan established Aucfan (Hainan) Network Technology Co., Ltd. in China. In August 2023, the company entered a strategic partnership with Zhejiang China Commodities City Group to develop cross-border markets. |
| 2022-04 |
In April 2022, OSR Net Co., Ltd., which operates offline exhibition trade shows in Osaka, joined the group, building a system that supports BtoB transactions both online and offline. |
| 2022-04 |
OSR Net Co., Ltd., which operates offline exhibition trade shows in Osaka, joins the group. |
| 2022-04 |
OSR Net Co., Ltd. joined the Group, supporting offline exhibition-based business matching events in Osaka. |
| 2022-06 |
In June 2022, Aucfan (Hainan) Network Technology Co., Ltd. was established in Hainan Province, China. |
| 2022-06 |
Established Aucfan (Hainan) Network Technology Co., Ltd. in Hainan Province, China. |
| 2022-06 |
Aucfan established Aucfan (Hainan) Network Technology Co., Ltd. in Hainan, China, to expand into overseas wholesale markets. |
| 2023-08 |
In August 2023, a strategic partnership agreement was signed with Zhejiang China Small Goods City, one of the world's largest wholesale markets. |
| 2023-08 |
Signed a strategic partnership agreement with Zhejiang China Small Commodity City. |
| 2023-08 |
Aucfan entered into a strategic partnership with Zhejiang China Commodities City Group to develop cross-border markets. |
| 2025 |
Through overseas expansion, a procurement network and distribution infrastructure were built, and the company launched its own brand planning, development, and sales, as well as live commerce. From 2025, it transitioned to 'D2X Commerce', establishing a model that delivers products directly to both BtoB and BtoC customers. |
| 2025 |
Starting in 2025, the company shifted focus to D2X Commerce, developing own brands like AP LAB and KACHIKA, leveraging manufacturing bases in China, expanding into wholesale and retail, and launching live commerce models including TikTok Shop. This marks a new growth phase based on direct-to-X distribution. |
| 2025 |
Through overseas expansion, built a procurement network and distribution infrastructure, launched own-brand planning, development, sales, and live commerce. Transitioned to D2X Commerce, establishing a model that delivers products directly to both BtoB and BtoC customers. |
| 2025 |
Aucfan transitioned into a new business phase centered on D2X Commerce, developing own brands, expanding manufacturing in China, and establishing a direct-to-X sales model. |
