Soft99 Corporation

Release of Golden Neo Polish. For those struggling to obtain expensive foreign-made wax, this domestic wax suitable for cars was a true savior. The predecessor of Soft99 Corporation, Daito Chemical Co., Ltd., was established in Osaka City.

(Showa 29) : Golden Neo Polish released. : For people struggling to obtain expensive foreign-made wax, the birth of a domestic wax usable on automobiles, truly a savior. : Golden Neo Polish : The predecessor of Soft 99 Corporation, Itoh Chemical Co., Ltd., established in Osaka City.

Release of Golden Neo Wax. The first car wax from Soft99.

(Showa 32) : Golden Neo Wax released. : The first car wax of Soft 99. : Golden Neo Wax

New Tokyo sales office established.

(Showa 33) : Tokyo sales office established.

Release of Neo Soft Wax, containing static prevention agent. New Nagoya sales office established. Commenced manufacturing and sales of automotive wax products under the name 'Soft99'.

(Showa 37) : Neo Soft Wax released. : Containing a then-innovative static prevention agent. : Neo Soft Wax : Nagoya sales office established. : Started manufacturing and selling automotive wax products under the name 'Soft 99'.

Headquarters moved to Hirano-cho, Higashi-ku (now Chuo-ku), Osaka City.

(Showa 39) : Headquarters moved to Hirano-cho, Higashi-ku (now Chuo-ku), Osaka City.

New Fukuoka sales office established.

(Showa 40) : Fukuoka sales office established.

New factory established in Higashiosaka City.

(Showa 41) : Factory established in Higashiosaka City.

Release of Black. Ultra long-seller. Highly praised for its finish.

Release of Blue Shampoo. A pioneering product in car shampoo.

(Showa 43) : Black released. : Still a super long-seller today. : Highly regarded for its finish since then. : Black : Blue Shampoo released. : A pioneering product for car shampoo. : Blue Shampoo

Release of Hannele. Like 'Black', an ultra long-seller. Many repeat customers due to ease of use.

(Showa 44) : Hanneri released. : Like 'Black', a super long-seller. Many repeat customers due to ease of use. : Hanneri

Headquarters moved to Nanshin-cho, Higashi-ku (now Chuo-ku), Osaka City.

(Showa 47) : Headquarters moved to Minami-Shinmachi, Higashi-ku (now Chuo-ku), Osaka City.

Release of Bira Coat. Early application of silicone. Huge hit.

(Showa 48) : Bira Coat released. : Early application of silicone. : Its manufacturing know-how made it a huge hit, unmatched by other companies. : Bira Coat

Release of Fresh Punch. A solid-type car fragrance shaped like a mushroom.

(Showa 51) : Fresh Punch released. : A unique solid-type car fragrance shaped like a mushroom. : Fresh Punch

New distribution center established in Higashiosaka City. New Sapporo sales office established.

(Showa 52) : Distribution center established in Higashiosaka City. : Sapporo sales office established.

Automotive repair paint. Gained support as the sole straight acrylic car paint.

(Showa 53) : Bodepen released. : Automotive repair paint. As the sole straight acrylic car paint, it has received tremendous support to this day. : Bodepen

Release of Quick One. Became a hit product with a commercial featuring Arashi Kanjuro.

(Showa 54) : Quick One released. : Became a hit product thanks to CM by Arashi Kan'uro (Kurama Tengu). Advertising activities also intensified. : Quick One

Release of Body Fresh. Commercial featuring Ousugi-san and Piko-san. Established foreign department.

(Showa 55) : Bodefresh released. : CM characters Osugi-san and Piko-san used. : Bodefresh : Foreign branch established.

Opened a new sales office in Sendai.

(Showa 58) : Sendai sales office established.

Released a new series. Car wax with packaging that emphasizes CI. Introduced CI. Contributed to the creation of lifestyle culture.

(Showa 59) : New Series released. : Car wax with packaging that emphasizes CI. : New Series: CI introduced. With a theme of contributing to the creation of living culture, expanding activity areas beyond car chemicals.

Released NEW Body Fresh. Contains ceramic powder. Car wax for the high-tech era.

(Showa 60) : NEW Body Fresh released. : Contains ceramic powder. Car wax of the high-tech era. : NEW Body Fresh

Released Megane Bukk. Tokichi Shiozawa used as CM character. Huge hit.

(Showa 61) : Megane Buke released. : CM character is Mr. Shiozawa Toki. It gained strong consumer support and became a big hit as a glasses foam cleaner. : Megane Buke

Released Honey Kiss. Car fragrance conceived by female employees. Released Tainet. Yoshikuni Yoshikuni used as CM character.

(Showa 62) : Honey Kiss released. : Car fragrance conceived by female employees. : Honey Kiss : Tainet released. : Tire chain made with G urethane born from aerospace engineering. CM character is Mr. Yoshikazu. : Tainet

Released Kizu Color. Adhesive repair paint.

(Showa 63) : Kizu Color released. : Adhesive repair paint. : Kizu Color

Released POWER Wax. Became a sensation with a CM featuring CG and original anime characters. Moved factory and distribution center to Mita City, Hyogo Prefecture.

(Heisei 1) : POWER Wax released. : It was a sensation with novel CG and a CM featuring an original anime character. : POWER Wax : Mita City, Hyogo Prefecture Techno Park relocated factory and distribution center.

Released Fluorine Coat. 90-day lasting coating agent. Huge hit with CM featuring Yusuke Tokudai-ji. Opened a new sales office in North Kanto.

(Heisei 2) : Fluorine Coat released. : 90-day lasting coating agent. Motor journalist Tokudaiji Arikazu praised it – “Yeah, amazing!” – in a CM that became a big hit. : Fluorine Coat : New North Kanto sales office established.

Released Gala Co. Big hit glass coating agent brand born.

(Heisei 3) : Gala Co released. : A brand of highly successful glass coating agent was born. : Gala Co : Established the Ninety-Nine Asia Student Scholarship Fund. Began philanthropic activities.

Released Color Up. Paint color wax for cars that are scratched or faded. Changed company name to Soft 99 Corporation.

(Heisei 5) : Color Up released. : Paint color wax for cars that are scratched or faded. : Color Up : Nuri Nuri Gala Co released. : “Gala Co” evolved into a familiar shape where the bottle and paintbrush are integrated. : Nuri Nuri Gala Co : Changed corporate name to Soft 99 Corporation.

Released Kizu Clear. No-compound scratch-removing wax. Car product vending machines appeared. Established Shanghai Suotoku 99 Chemical Co., Ltd. in Shanghai for manufacturing and selling automotive chemicals.

(Heisei 6) : Kizu Clear released. : Newly developed no-compound scratch-removing wax. : Kizu Clear : Car product vending machines appeared. : SOFT99 products became available at coin car wash vending machines. : Car product vending machine : Established Shanghai Suotuo 99 Chemical Co., Ltd. (now a subsidiary) in Shanghai, PRC, for manufacturing and selling automotive chemicals.

Released Geki Waterproof (solid & liquid). Released DIY repair product series 99 Workshop.

(Heisei 7) : Extreme Waterproof (solid/liquid) released. : A genuine wax with astonishing water-repellent and waterproof functions. : Extreme Waterproof (solid/liquid) : 99 Workshop Series released. : DIY repair product series. Catchphrase: “Easy, Clean, Fun Repair”. : 99 Workshop Series

Released Geki Shine Clear. New concept coating agent.

(Heisei 8) : Extreme Gloss Clear released. : A new concept coating agent that should be called hand-painted paint. : Extreme Gloss Clear

Released Gala Co Wiper. Water-repellent glass wiper. Shanghai Suotoku 99 Chemical Co., Ltd. opened.

(Heisei 9) : Gala Co Wiper released. : Water-repellent glass wiper. “Revolutionary wiper appears” was the catchphrase that made it popular. : Gala Co Wiper : Shanghai Suotuo 99 Chemical Co., Ltd. opened.

Released Fukupika. Wipe-only wax. CM featured Genius Bakabon. Acquired all shares of Panax, a plastic container planning and sales company. Absorbed Nikott Co., Ltd. Transferred sales of Santoreed Co., Ltd.

(Heisei 10) : Fukupika released. : The original wipe-only wax. It was a huge hit with a CM featuring the genius Bakabon. : Fukupika : Acquired all shares of the plastic container planning and sales company “Panax”. : Nikott Co., Ltd. was absorbed and merged. : Transferred sales of Santrode Co., Ltd.

Released Body Pen Order Shop. Released Fukupika Wet (5-pack). Obtained ISO9001 certification. Founded Ion Co., Ltd., acquired the chemical product division of Koubou Co., Ltd. Acquired all shares of Amagasaki Automobile Driving School Co., Ltd.

Body Pen Order Shop released

Fukupika Wet (5-pack) released

ISO9001 certification obtained

Ion Co., Ltd. founded, acquired the chemical products division of Kobou Co., Ltd.

Acquired all shares of Amagasaki Automobile Driving School Co., Ltd.

Released Ah! Clean Series. Established and moved headquarters building to Tanomachi, Chuo-ku, Osaka.

Ah! Clean Series released

Opened a new headquarters building in Tanamachi, Chuo-ku, Osaka City, and relocated.

Released Fukupika 12-pack. Listed shares on the Second Section of the Tokyo Stock Exchange. Obtained ISO14001 certification at Mita factory.

Released a 12-piece Fukupika set.

Listed on the Second Section of the Tokyo Stock Exchange.

Obtained ISO 14001 certification for the environmental management system at the Mita factory.

Released Authentic. Released water-repellent Gala Co Wiper. Released Gala Mirror Coat.

Released Authentic.

Released the water-repellent Galaco wiper.

Released Galaco mirror coat.

Released G'ZOX Series. Started G'ZOX motorsports activities. Acquired all shares of Nishimoto Co., Ltd.

Released the G'ZOX series.

Started G'ZOX motorsports activities.

Acquired all shares of Nishimoto Co., Ltd.

New GaloCo Washer Liquid 2L released. Eco-friendly EcoB adopted. Celebrates 50th anniversary.

Released 2L of New Galaco washer fluid.

Celebrated its 50th anniversary.

Air Touch released. G'ZOX DETAILING PRO released. High-performance glass-based body coat released. New mid-term management plan 'Spiral Up ‘05' starts.

Released Air Touch.

Released G'ZOX DETAILING PRO.

Released Body Glass Coat.

Started the new mid-term management plan 'Spiral Up ‘05'.

Glasses Shampoo released. G'ZOX Partner Program starts. G'ZOX Tech Center opens.

Released Glasses Shampoo.

Started the G'ZOX Partner Program.

Opened the G'ZOX Techno Center.

GaloCo Washer Eco2000 released. TRIZ released.

Released Galaco Washer Eco 2000.

TRIZ released

Beautiful G'ZOX Hyper View released. Cocotrico Series released. New mid-term management plan 'Spiral Up “NEXT”' starts.

Beautiful G'ZOX Hyper View released

Kokotoriko series released

Wash Research Series released. Limited to Soft99 official online shop.

Sangsha Ken series released

Wheel Stick Sheet released.

Wheel Stick Sheet released

TRIZ PREMIUM released. New mid-term management plan 'Spiral Up “FINAL”' starts. R&D Center established. Official Facebook and Twitter accounts launched.

TRIZ PREMIUM released

New mid-term management plan 'Spiral Up “FINAL”' starts

Opening of R&D Center research and development facility

Official Facebook page launched

Official Twitter account launched

Flame Bond released. GaloCo Washer Pouch Pack 2L released.

Flame Bond released

GalaCo Washer pouch pack 2L released

Smooth Egg Series released. NEW Fukpika12 released.

Smooth Egg series released

NEW Fukpika 12 released

GaloCo Wiper for imported cars and snow released. Glass Anti-Fog Dense Gel released.

GalaCo Wiper for imported cars, snow use released

Lens anti-fog dense gel released

Polished GaloCo Renewal. Fukpika12 4.0 released. GaloCo BLAVE released. GaloCo Series celebrates 25th anniversary. Soft99 official app 'Dorapp' launched. Acquired all shares of Orange Japan Co., Ltd.

Nurinuri GalaCo renewed

Fukpika 12 sheets 4.0 released

GalaCo BLAVE released

GalaCo series celebrates its 25th anniversary, launching the commemorative project 'GalaCo Mecha Mie Project'

Soft 99 Official App 'Doraap' Distribution Starts

Acquisition of All Shares of Orange Japan Co., Ltd.

Smooth Egg Platinum Liquid and Hydro Flash released. PROSPEC Series released. 20th anniversary commemorative project launched.

Release of Smooth Egg Platinum Liquid and Smooth Egg Hydro Flash

Release of the PROSPEC Series

99 Workshop Celebrates 20th Anniversary; 'Road to Retro Car Restoration' Project Launched as 20th Anniversary Celebration

Room PIA Series released. 99 Workshop Modshi Squad Series released. Chotto Paint Aid Series released. New mid-term management plan 'SHIFT DOWN!!' starts.

Release of the Room PIA Series

Release of the 99 Workshop Modoshi Squad Series

Release of the Chotto Nuri Aid Series

Launch of New Mid-Term Management Plan 'SHIFT DOWN!!'

Official Instagram Account Established

Max Wash Series released. Window Fukpika Gel released. Fukpika 20th anniversary promotion held. Acquired all shares of Haneron Co., Ltd.

RainDrop released. Bodydoctor Series released. HiMoose Coat The Neo, The Glow released. Driver Compass released. 65th anniversary. Introduced electronic coating certification system.

Perfect Form Starting Set released. New mid-term management plan 'Overtake!!' starts. Acquired all shares of Aztec Co., Ltd.

Fukpika Gen5 24-pack released. G Jetters released. Polished GaloCo Giga Maru released. LINE official account launched.

Polished GaloCo DX released. Wipe-Only RainDrop 20-cut roll released. Spolfa born. Moved to Tokyo Stock Exchange Standard market.

Diglos Shin Tre Wheel & Tire Cleaner released. Oni Kuro Tire Wax released. RainDrop Tornado Vortex released.

New brand 'ALAUNEN' born. Velogue series released. Spolfa Rain Hopper Strong released. G'ZOX Guard Gray released. New vending machine system 'Wash Car 365' released. Mobile Shushu released.

Roompia car interior shampoo released. Rakuraku Galaco released. G'ZOX Hi-Moss Coat Veris released.

Rain Drop new series released. Contains high-reactivity silicone.