Estelle Holdings Inc.

Honorary Chairman Asahi Maruyama founded a gemstone polishing and processing business in Saku City, Nagano Prefecture

Founded: April 1954 (Showa 29)

Established Shinshu Jewelry Co., Ltd. in Asakusa Kikuyabashi, Taito-ku, Tokyo, for the purpose of wholesale gemstone polishing, and set up a Tokyo factory at the same location

Established: March 1959 (Showa 34)

Relocated headquarters and Tokyo factory to Senzoku-cho, Asakusa, Taito-ku, Tokyo

Relocated headquarters and Tokyo factory to Kanda Kaji-cho, Chiyoda-ku, Tokyo

Merged with Shinshu Jewelry Co., Ltd., the surviving company, to change the face value of shares

Changed trade name to Shinshuu Co., Ltd.

Merged with Este Co., Ltd., Western Jewel Co., Ltd., and Ask Co., Ltd., and changed trade name to Estelle Co., Ltd.

Merged with Este Co., Ltd., Western Jewel Co., Ltd., and Ask Co., Ltd., and changed the trade name to Estelle Co., Ltd.

Established Kasukabe Factory in Kasukabe City, Saitama Prefecture

Established Kimberly Co., Ltd.

Relocated headquarters and main workshop (former Tokyo Factory) to Nishi-Shinjuku, Shinjuku-ku, Tokyo

Registered shares on the over-the-counter market with the Japan Securities Dealers Association

Relocated headquarters and headquarters workshop (former Tokyo factory) to Nishi-Shinjuku, Shinjuku-ku, Tokyo

Registered shares on the over-the-counter market with the Japan Securities Dealers Association

Established MKJ JEWELLERY PRIVATE LTD. in India

Established MKJ Jewelry Private Ltd. in India

Acquired the capital of the former Jewelry Ace Vietnam and made it a subsidiary (currently Estelle Vietnam Co., Ltd.)

Established Saigon Pearl Co., Ltd. in Vietnam

Relocated headquarters to Sumiyoshi-cho, Shinjuku-ku, Tokyo

Cancelled over-the-counter registration with the Japan Securities Dealers Association and listed shares on the JASDAQ Securities Exchange (formerly Tokyo Stock Exchange JASDAQ (Standard))

Cancelled over-the-counter registration with the Japan Securities Dealers Association and listed shares on the Jasdaq Securities Exchange (formerly Tokyo Stock Exchange Jasdaq (Standard))

Acquired all shares of Taniguchi Jewel Co., Ltd. and made it a subsidiary

Established Saigon Optical Co., Ltd. in Vietnam

Made Azumi Co., Ltd. a subsidiary through a tender offer for additional share acquisition

Merged MKJ Jewelry Private Ltd. with ZODIAC JRD MKJ Ltd. to make ZODIAC JRD MKJ Ltd. an affiliate

Absorbed Azumi Co., Ltd. and changed the trade name to As-me Estelle Co., Ltd.

Relocated headquarters to Minato-ku, Tokyo (registered head office moved to the same location in June 2011)

Relocated headquarters to Minato-ku, Tokyo (registered head office moved to the same location in June 2011)

Made Bloom 21 Inc., Blooming Inc., and Bloom Outlet Inc. subsidiaries through share acquisition

Changed market from the Tokyo Stock Exchange JASDAQ (Standard) to the Second Section of the market

Designated from the Tokyo Stock Exchange Second Section to the First Section of the market

Established HARRY&Co., Ltd. in Vietnam

Established Village Vanguard Place Co., Ltd.

Merged with BLOOM Co., Ltd.

Established CONCEPT EYEWEAR MANUFACTURE VIET NAM COMPANY LIMITED in Vietnam

Established HARRY&Co., Ltd. in Vietnam

Established Village Vanguard Place Co., Ltd.

Changed trade name to Estelle Holdings Co., Ltd. and transferred to a new company through company split

Absorbed and merged with BLOOM Co., Ltd.

Established CONCEPT EYEWEAR MANUFACTURE VIET NAM COMPANY LIMITED in Vietnam

Changed the trade name to Estelle Holdings Co., Ltd.

Simultaneously, through company split, succeeded to the new As-me Estelle Co., Ltd.

Absorbed Village Vanguard Place Co., Ltd.

Moved to the Tokyo Stock Exchange Standard Market due to review of market classification

Relocated headquarters to Chuo-ku, Tokyo

Established a new factory (Factory No. 3) at CONCEPT EYEWEAR MANUFACTURE VIET NAM (CEMV) in Vietnam