Japanese-style interesting content businessGame and entertainment-related businessIn-house game developmentContract development related to games and animeXR Business DivisionSystem/App Development and DX PromotionEsports-related businessTournament platformPlanning and operation of esports tournaments and facilitiesOnline home tutoring for gamesCommunity capitalism (town development) businessPlatform connecting with the communityCommunity currencyLocal government and public agency contracted projectsSports businessCo-working facilitiesRegional promotionWedding-related businessReal estate businessOkinawa resort businessAdvertising Agency BusinessInvestment BusinessSale and Withdrawal BusinessInteresting Production BusinessSNS Marketing and Web Promotion Planning and DevelopmentR&D, Service Planning and Development, Product Planning and DevelopmentEvent Planning and DevelopmentBranding AreaUtilization of GamificationSDGs AreaKamakura InitiativesOther BusinessesOnarise CapsuleGame DevelopmentDigital Media ProductionCreative Content Development
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Network
NETWORK
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History
202 EVENTS
Started by three friends during student days with a capital of 33,000 yen, as a partnership company
Founding of Creative Company Kayac. Started with three friends from university, capital of 33,000 yen, as a partnership. Origin of the company name: Manga-style episode.
Let's release 7 original services on July 7! The "777 Kayac☆Festival" begins! It has since become an annual event.
First capital increase from 33,000 yen to 60,000 yen.
Released at the 2nd 777 Kayak Festival
Birth of T-shirt audition site "T-SELECT" (Second 777 Kayac☆Festival) (sold in January 2005).
Established a group company (Cuppy Inc.) responsible for contracted business. (Merged into Kayac in 2008)
Establishment of group company "CUPPY Inc." responsible for contract work. (Merged into Kayac in 2008).
Practiced a location-independent work style by moving offices for several months. Continuing to this day as the 'Traveling Branch'
Traveling branch "Italy, Florence". Practicing a location-independent work style by moving the office for several months. Continues to this day as "Traveling Branch".
Relocated headquarters to Kamakura. Moved headquarters to Yuigahama, Kamakura (now playground).
Sold. Kayac's first business sale.
Sale of the interior shop search portal "COOZEE". Kayac's first business sale.
Sold the "T-SELECT" business.
Organizational change from Kayac Partnership.
Establishment of Kayac Inc. Organizational change from partnership Kayac.
Grand opening of "ART-Meter," a paint measurement sales service! (Sold in April 2015)
Opening of "HOUSECO," a place to meet architects! (Sold in August 2013)
Start of the "New Year Gift Project" to entertain everyone every New Year's Day.
Start of the "New Year Gift Project" to entertain everyone on New Year's Day every year. It has become an annual event. The "New Year Gift Project" so far.
Start of a project to surprise the world every April Fool's Day.
Start of a project that surprises the world every April Fool's Day! It has become an annual event. The April Fool's so far.
Release of "THANKS," a project to gather gratitude and make the world a little happier.
Establishment of the new development team "BM11" Bukkumi Eleven.
Formation of the new development team "BM11" Bukkumi Eleven. The trajectory of Kayac's new business.
Opening of the "ART-Meter" real shop. The 2F of the shop is Kayac Jiyugaoka branch (relocated from Ebisu in 2011).
Sold the business.
Sale of "General Affairs Forest" business.
Capital increase to 50 million yen.
Establishment of Shizuoka branch. Established as a training facility for programmers and a base for the operations team. Closed two years later.
Relocation of Kamakura headquarters. The Kamakura headquarters was stylishly renovated. Renovation of the 1F-3F of the building.
Start of "koebu." Japan's first voice community site.
Opening of DONBURI CAFE DINING bowls (sold in December 2013). Kayac's first food and beverage business at the headquarters' 1F.
Big year-end SALE of what BM11 created this year! Since then, it has become a tradition to sell what was created that year every year.
In fact, they had not been involved in the mobile business until then.
Established the Kayak Mobile Division
New graduate recruitment project 2008 'FIND FAKE'
President Yanagisawa's first book 'This Company Rule, Effective' published.
Kayac 10th Anniversary Content.
Release of the 10th anniversary special site!
Bowls opened a seaside house at Yuigahama Beach
The service that received the most mixed opinions on the company's internal mailing list.
'Pocket Friends Conchi' born
Released 'YUREX', turning poor shuffling into creative beat
Established 'good evening' as a subsidiary in the children's apparel brand business
Release of President Yanagisawa's third book 'Don't Think About Ideas.'
BM11 (Bukkomi Eleven) disbanded. Released services: 77 in year one, 88 in year two, 99 in year three. The final service was sold as a commemorative sale! (BM11 has since disbanded, but the BM team has been revived.)
Limited to those who applied during the New Year's three days, a delicious sushi from Kamakura will be prepared at the interview. A simple idea, but about 16 times more applications than the previous year.
New Year's recruitment campaign 'Sushi Interview'
Started offering apps on the Mobage Open Platform
Start of the social game series "Hero"!
Kamakura Branch "Mangun House" completed
Release of the community site "jsdo.it" for sharing posts on JavaScript, HTML5, and CSS
Start of the social game series "Bokura no"!
Sold the agricultural web magazine "Zakkzakk" business
2012 New Graduate Recruitment Campaign "3×9=27 Thanks"
Release of the smartphone app "Nakama Map"
Traveling branch "Vietnam"
Launched a Facebook fan page (English version) for Kayak!
Wellplayd and Reizest, leading the e-sports industry, merged to form Wellplayd Reizest.
Hot Dog that makes eye contact "Smiledog" opens along Yuigahama coast! We opened a 100% additive-free hot dog cafe along Shonan Kamakura, Yuigahama. *Due to earthquake damage, we decided to withdraw after just six months. The concept was good, so it's disappointing.
Kayak Jiyugaoka branch moved to Ebisu
Released Android app "Unko Calculation"
Implemented third-party allotment of new shares
Launched traveling branch "Sendai"
Koebu sparks a popular voice boom! Launch of "Voice Research Institute," an organization that studies voices scientifically. Includes popular voice diagnosis "VQ Checker," limited-time popular voice staff cafe, etc.
Encouraging waste of talent! The 1st "Interesting Business Idea Contest" held. Since then, interesting idea contests have been held annually at Kayak.
Established HTML file department (HTML, CSS, JavaScript), launched copy department! Kayak actively redefines new departments and professions in this way.
Started.
Released "Photo Bag," an app for exchanging大量 photos and videos with only a password. *Sold the business on November 4, 2013.
CEO Yanagisawa was selected as a judge for the Cannes Lions International Festival of Creativity. He was responsible for judging the newly established mobile division from 2012. He judged advertisements worldwide along with 10 other Japanese judges.
Announced co-production of Fuji TV's late-night anime block "Noitamina." The first production project is "Noitamina Official Site."
Won bronze at the 10th TIAA (Tokyo Interactive Advertising Awards) website category for "Setsu Declaration."
Group chat app "Nakama Map" begins distributing SDK. Group chat functions of "Nakama Map SDK" are introduced to 7 companies and 10 game apps.
Naming idea sales site "KOTODAMA" opens! (Sold in March 2016)
Opening of the Yokohama Observation Deck office
Investment in iichih Inc.
Release of the social quiz RPG 'Adventure Quiz Kingdom'
The action game 'Tap Ninja' was selected for the App Store's Best of 2012 and nominated in the running game category of the App Store Staff's Best Apps of the Year.
Revamped the compensation system! With the expansion of high-volatility game business, we strengthened the performance-linked mechanism and increased bonuses from twice a year to four times a year.
Release of the mobile brawl RPG 'BounDMonsters'!
The work on "Domino’s App feat. Hatsune Miku" is causing a buzz.
Kayac's 2013 new graduate recruitment slogan is "Set your goals". Pre-judgment based solely on motivation!
Open a delicatessen "Fun Side Dishes by Kamakura Bowls". Open a takeout shop inside the large commercial facility "Terrace Mall Shonan" directly connected to JR Tsujido Station. *Transferred to Enso Co., Ltd. in April 2013.
Start of "Contradiction Management - What makes Creative Company Kayac "Interesting"?"
Triple award at the Yahoo! JAPAN Internet Creative Awards 2013
Release of a new social game for "Kinnikuman"!
In this year, 80 employees joined. International diversity increased. Due to capital increase, the hiring pace accelerated, and the number of employees nearly doubled. Also, regularly hiring foreign new graduates started.
Held a "joint briefing session for only one company." It has become an annual event since then.
Operates "Prakore Wedding," which helps couples who want to hold a wedding and match with wedding planners that suit their preferences to realize their ideal wedding. Established as a subsidiary of Kayac in 2015.
Started a crowdfunding project.
Started.
Garchi Inc. joins the Kayac Group
Kayac Hanoi Branch established
Lobi Premium Service launched
Announced the 3rd installment of the interesting shareholder system "Shareholder Version All Employees President Training Camp"
JAGMO performance collaboration with Touhou Project "JAGMO - Symphony Orchestra of Gensokyo -"
Established.
Established a Kayac VR branch inside Aizu University
Made Inamura Gasaki 3-chome Real Estate Co., Ltd. a subsidiary
Business and capital alliance with Wellplayed, which plans, develops, and operates e-sports
Released tournament platform "Lobi Tournament"
Established new company Kayac LIVING Inc.
Held the 3rd anniversary thanksgiving event for "Our Koshien! Pocket"
Held the 4th installment of the interesting shareholder system "Nationwide Tour! Investors' Explanation Meeting Traveling by Bus"
"Our Koshien! Pocket" to be distributed in Korea
New release of "Brest Card"
Established eSports league "Wellplayed League"
Held "Breakthrough Creative Award" with Burg Hamburg Burg
First consumer game "RXN -Raijin-" launched on Nintendo
Opening
Town Nursery School Opening
Town Employee Cafeteria Opening
Relocation and Promotion Service for Migration and Related Population "SMOUT" Start
20th Anniversary Special Site Release! 20th Anniversary Content
Establishment of New Company QWAN Inc.
Relocation of Headquarters to Kamakura City Onaricho, Opening of "Research and Development Building" and "Our Conference Building" Offices
Release of the Book by CEO Yanagisawa "Kamakura Capitalism"
Operation with Akatsuki Live Entertainment Co., Ltd.
Start of "Unko Museum YOKOHAMA" operated by Akatsuki Live Entertainment Inc.
Kamakura "Town University" Opening
Distribution of new game app for TV anime "Attack on Titan" "Attack on Titan TACTICS"
Registered as "Kanagawa SDGs Partner"
Kayak's first selection of Takahashi and Kaneko pair as Japan representatives for Young Cannes
Subsidiary of Yame-Ryūiki Capital Inc.
Unko Museum TOKYO Open
Holding of "Wellprepaid Festival"
Won "Gold" in the film division (Online Film) of Japan's largest award "2019 59th ACC TOKYO CREATIVITY AWARDS" for "Today, my subordinate quits the company."
Unko Museum SHANGHAI Open
Start of proof-of-concept experiment for community currency service "Town Coin" with "SDGs Connection Points"
Opening of entrepreneurship support hub "HATSU Kamakura"
Online Salon "Regional Capitalism Salon" Launch
"Uncle's Forest ~ You will surely get lost in the charm of Uncle ~" Open
Community currency "Town Coin" business, pre-service started in Odawara City
Launched a pre-service of Kanagawa Prefecture's 'SDGs Connection Points' project using community currency 'Machi no Coin' in Odawara City
Japan's largest game/e-sports dedicated facility 'REDEE' opens
First online relocation tour of "SMOUT"
CEO Yanagisawa's book "Living Shift" now on sale!
Acquisition of SANKO Group as a subsidiary
Wellplay and Raizest, leading the e-sports industry, merged to form Wellplay Raizest
Under the concept of "regional capitalism," develops community currency projects and migration and related population promotion projects. Aims to transmit the interesting aspects of Japan's diverse regions from Ishigaki Island to the world. Established as a subsidiary of Kayac in May 2021.
Kayac's six hyper-casual games surpass 200 million downloads worldwide
Founded 'Kayac Zero' in Ishigaki Island, where the founders promised to start a business together in the future when they were students. Introduced the community currency service 'Machi no Coin' as the 13th region on August 29
Yanasawa, the representative, was appointed as an expert member of the 'Town, People, and Work Creation Conference'
Made Gemtore Corporation a subsidiary
Made Adora Corporation a subsidiary
started
Start page for "Speaking with Numbers Kayak"
Establishment of a Metaverse specialized team
Kayak Akiba Studio enters the Webtoon business
Business alliance with GREENING, a real estate production company
Agreement on the transfer of the service of "Izajin," a trading card game tournament and event support site
Conclusion of a cooperation agreement with Shiga Prefecture for the realization of local DX
Capital and business alliance with Cainz Corporation, issuance of new share subscription rights
Openings of the largest co-working space in Ishigaki Island, "Challenge"
We have transferred the service.
Yao City, Osaka Credit Union, and conclusion of a "cooperation agreement on industrial promotion"
The "Unko Animal" appears at the "Unko Museum TOKYO"
Start of installation of "Shigen Post" in Kamakura City as part of the "Kamakura Recycling Plus" initiative
Establishment of the 3DCG studio "Kayak Polaris" in Sapporo, Hokkaido
Kayak's hyper-casual games, a total of 11 titles, achieved approximately 500 million downloads in about 2 years and 9 months
Announcement of "If Reiwa Gal Made Kayak's Financial Results Presentation Materials..." in the second quarter, gaining attention on SNS
Open of a regional capsule toy specialty store "Onarise Capsule" on Gojō Street
Open of "Town Snack" in Kamakura and Gojō Town, a co-creation snack bar with daily changing hostesses and hosts
Business alliance with Sato Yume Corporation, launching a multi-work creation project "Tayō Tofuku" for regional revitalization
Subsidiary of Native Corporation, a regional marketing company, bringing the number of Kayak Group subsidiaries to 15
Capital and business alliance with furniture and interior shop Living House Co., Ltd.
Subsidiary of Papillon, and integration of Papillon's e-sports tournament tool "e-players" into "Tonamel"
Shibuya Ward's original digital local currency "Hachipay" and town coin "Hachipo" service launched. The 21st area to introduce town coins, in partnership with cashless services
Capital and business alliance with MIKAWAYA21, which develops living support services for the senior generation. Kayac opens a franchise owner-operated store "Gokoro Support Kamakura Zushi Hayama Kayac"
Participated as a return gift business operator for Kamakura City's hometown tax donation program. Fireworks festival just for you, etc.
Wellplayed Re:Zest Inc., a comprehensive e-sports trading company, listed on the Tokyo Stock Exchange Growth Market
Developed and provided Ezowin's agricultural DX "Reposaku" in capital and business alliance
Developed and provided Ezowin's agricultural DX "Reposaku" in capital and business alliance
Invested in The Harmony Inc., which develops and sells dementia communication robots
Capital and business alliance with AI Picasso Inc., an AI drawing app company
Capital alliance with Greening Inc., which handles real estate production
Capital and business alliance with Phil Company, which develops space solutions
Industry-academia-government co-creation project adopted by JST "Co-creation Space Formation Support Program (Regional Co-creation Field, Full-scale Type)"
Invested in Mirairo, which promotes DX from the perspective of people with disabilities
Full-scale CVC activities, established an investment business division
Launched Dear Okinawa, a kayak's first Okinawa craft select shop
[3 consecutive years] Ranked No. 1 in app downloads among Japanese companies
UNKO Museum, temporarily opened in Melbourne, Australia
Wellplay Raizest Inc. changed its trade name to GLOE Inc.
Participated financially in Okinawa's J-League club "FC Ryukyu OKINAWA" and concluded an interesting partnership
Hyper-casual game, surpassed 1 billion downloads in total
Eiji Publishing, made a subsidiary leaving one share of golden stock
Gal appeared at the settlement general meeting: "What if Reiwa Gal participated in the shareholders' meeting...?"
Signed a cooperation agreement based on the Furusato Tax Payment project with Osaki Kamijima Town, Hiroshima Prefecture
Founded Kayac's internal newsletter 'Kayappo'
Sunnet Corporation, part of the Fun Corporation Group that develops Okinawa resort business, changes its name to Ryukyu Kayak Studio
Held the 25th anniversary 'Thank You Bon Odori' and released the 25th anniversary movie '39 Reasons Why Fun Corporation is an Interesting Company'
Made Mega Communications, a planning company in Sapporo, a subsidiary
Received the Ministry of Internal Affairs and Communications' 'Furusato Creation Award' (group commendation) for FY2024
Kayac Zero begins salt production business at Kuroshima, Okinawa, and launches Japan's southernmost natural salt 'Okinawa Kuroshima Salt'
Revamped Japan's largest migration service 'Sumaout'
Opened 'Unko Museum NAGOYA' at Lalaport Nagoya Minato Aquus
Hyper-casual games surpass 1.5 billion downloads in total
First Japanese company to invest in Odeeo, a startup specializing in in-game voice advertising
Opened 'Unko Museum OKINAWA' at AEON Mall Okinawa Rycom
A sauna facility called 'Onarisauna' that rejuvenates the town and people opens in Kamakura
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News
161 ARTICLES
'Conchi' Returns at Design Festa with Limited Goods and Games
Kayac Inc. revives the popular character 'Conchi' from the feature phone era as the new IP 'Love Love Conchi', and exhibits at Design Festa vol.64 held at Tokyo Big Sight on November 14-15, 2026. Original goods such as limited plush toys and acrylic keychains are sold, and the browser version of 'Love Love Conchi Collection' is released simultaneously.
Kaya, the entertaining corporation, presents Kamakura's community sauna "Onari Sauna" ranked 10th nationwide at SAUNACHELIN 2026
The community sauna "Onari Sauna (Onari Sauna)" in Kamakura's Onari-chō, operated by the entertaining corporation Kaya and GREENING, was awarded 10th place nationwide at SAUNACHELIN 2026 announced on November 11, 2026, and selected as one of the 11 "Saunas to Visit Now" across the country. To commemorate the award, a 30-minute free extension campaign will run from November 12 to 30.
Crossing Boundaries by Riding the "You Can Do It" of Others — Sato Kentaro’s View on People Who Have No Desired Career
Sato Kentaro, who joined Kayac as a recruitment officer and has been responsible for hiring in the late 2010s, decided to transfer based on the expectations of those around him. In 2019 he moved into marketing for the e-sports tournament platform "Tonamel" and increased the number of tournaments by more than tenfold. After that, he returned to the HR domain as the head of group HR and is now also involved in HR support for external companies. His career has evolved by riding the expectations of "You can do it" from those around him.
FC Ryukyu Mascot Anime "Jinbenyo's Dream" Premieres on YouTube
Kayac Inc. has premiered an animation based on the picture book "Jinbenyo's Dream," featuring FC Ryukyu's official mascot "Jinbenyo," on its newly established "Jinbenyo Official YouTube Channel." The anime tells the story of Jinbenyo, who has no dreams, learning the power of support through a journey, and is available to watch for free.
Does Support Really Make a Difference?
In the context of the theme "Can Support Be Systematized?" discussed in the previous President's Diary, we consider whether support truly makes a difference. Based on the contents of FC Ryukyu's shareholder report, it highlights the "home advantage" where the win rate at home games is higher than away games.
Animation adaptation of 'Jinbenyo no Yume', free release on November 4
Kayak produced an animation based on the picture book 'Jinbenyo no Yume', featuring FC Ryukyu's official mascot 'Jinbenyo' as the protagonist. The trailer was released on October 29, 2026, and the full film will be available for free on YouTube starting November 4. The story aims to convey the importance of having dreams and supporting others, reaching a wider audience of children and adults.
Opening of a 330m Snake Run in Nishi Awakura Village
The former site of the Ōgaya Ski Resort will open the activity park "MOUNTAIN TRACK Ōgaya", which can be enjoyed year‑round, in spring 2028. Centered around a 330m paved snake run that utilizes the slope of the ski run, it will feature lodging cabins, a sauna, and indoor athletics. It is the first permanent paved snake run in Japan that uses a ski slope.
Okinawa Grass Baseball All-Stars vs. JWL All-Stars, December 5
Moshikashiro Kayak announced that the "Okinawa Grass Baseball All-Stars vs. JWL All-Stars", sponsored by a special crown, will be held on December 5, 2026 at Kozashinkin Stadium. Twenty Okinawan grass baseball players who have other jobs such as hotel staff and car salespeople will compete against players from around the world who have come to Okinawa aiming for professional contracts. Kayak also produced a poster depicting the participating candidates standing on the field in their work attire.
Spring Lancer Surpasses 10 Million Downloads! The Key is the Writer-Editor Collaboration
Spring Lancer is a hyper‑casual game from Kayak that has surpassed 10 million cumulative downloads. Development was carried out jointly by Tanigawa (nicknamed Marse) in his third year at the company and marketing officer Kasai, who practiced "wall‑bouncing" with writers and editors to maximize ideas.
Miura Peninsula Relocation Event, Held in Kamakura on November 14
Mojirou Corporation Kayak, as part of the "Miura Peninsula Relocation Concierge" project commissioned by Kanagawa Prefecture, will hold a talk and networking event for people interested in relocating to the Miura Peninsula on November 14, 2026, in Kamakura. Through interactions with experienced movers and the relocation concierge, participants will have the opportunity to consider life on the Miura Peninsula. At the inaugural event in November 2025, 44 people attended, and in fiscal year 2025, 16 people relocated to the Miura Peninsula area through this project.
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Public records
GOV
National Tax Agency basic information7021001010079
Source: National Tax Agency Corporate Number Publication Site, basic three items