| Company name | Group | Parent | Subsidiary | Customer | Supplier | Alliance | Bank | Shareholder |
|---|---|---|---|---|---|---|---|---|
| マクロミルグループ | ||||||||
| お得意先 | ||||||||
|
|
Establishment
M-Force Inc.'s CEO, Ayumu Takekano, will give a special lecture at the 7th Marketing Week - Osaka 2026, held at Intex Osaka from November 18 to 20, 2026, explaining successful customer-centric marketing case studies. The lecture is free and requires pre-registration, and the company will also exhibit a booth at the event.
On September 3, 2026, M-Force launched the customer strategy planning tool "9segs analyzer" with three automated analysis features. By generating basic analyses in bulk and suggesting WHO & WHAT strategy options, it supports customer understanding and the development and sharing of brand strategies.
The representative director of M-Force gave a lecture titled “Practice and Application of N1 Analysis®” at the Graduate School of Business Design, Rikkyo University. Using case studies, the lecture explained the overview and practical points of N1 Analysis and presented concrete ideas for addressing business challenges. The company will continue sharing its customer-centric marketing initiatives. Interested parties can contact it through its website.
Effective July 1, 2026, Yu Nagasuke stepped down and Ayumu Takenakano became representative director. Takenakano emphasized the importance of customer-centric marketing and said the company will continue delivering services that incorporate technological advances such as AI.
A joint survey by M-Force Inc. and Braze Inc. found that brands defining WHO they serve and WHAT they offer have stronger current growth and future prospects. Brands with more advanced CRM and marketing automation also reported even better outlooks. Respondents cited insufficient resources, lack of innovation, and slow decision-making in response to changing market conditions as concerns.
On October 8, M-Force Inc. established the N1 Analysis Certified Expert Program to strengthen its ability to provide high-quality N1 Analysis® in Japan and overseas. The program certifies experts who can conduct actionable N1 Analysis® for strategy development, product planning, advertising, and communications planning. It will build an expert network and expand delivery of N1 Analysis®.
M-Force Inc. announced that it has joined the Macromill Group. Its corporate entity, leadership, core members, and services remain unchanged, and existing services and support will continue. Using Macromill’s resources, the company aims to provide innovative solutions, including 9segs® Analyzer and N1 Analysis® services.
M-Force Inc. has established the 9segs Certified Partner Program to support implementation and operation of its customer-centric marketing tool, 9segs Analyzer. Three companies have been certified and will begin providing implementation and operational support.
M-Force and Braze have begun collaborating to accelerate customer-centric marketing. By combining M-Force’s 9segs Analyzer with Braze’s real-time marketing platform, they aim to speed up campaign design and improve the likelihood of success. Braze enables sophisticated real-time marketing without coding, helping marketers efficiently deliver tailored messages to specific audiences.
M-Force Inc. announced that its paper examining the ability of NPI, a key metric in 9segs®, and existing metrics to explain market share has been accepted by the Journal of Marketing Analytics. The company will continue research and development, including practical KPI development, to promote customer-centric plan-do-check-act (PDCA) cycles and support business growth.