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NETWORK
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History
12 EVENTS
The first tire was born by the predecessor of our company, Japan Tabi Tire Department (Passenger Car / 29×4.50 4P)
Established 'Bridgestone Tire Co., Ltd.' in Kurume City, Fukuoka Prefecture
Held the 25th Anniversary Ceremony at Kurume Factory, built Ishibashi Cultural Center as part of the commemorative project, donated to Kurume City
Established sales company 'Bridgestone America' in Los Angeles, USA
Founder Shojiro Ishibashi passed away
Reorganized North American subsidiaries, established 'Bridgestone/Firestone Inc.' (abbreviation BFS)
Established European headquarters 'Bridgestone/Firestone Europe S.A.' (abbreviation BFE)
Founder Shojiro Ishibashi entered the 'Japan Automotive Hall of Fame'
Formulated management vision, brand vision, and environmental philosophy
Established Pirelli (China) Investment Co., Ltd. to oversee tire business in China
Founder Shojiro Ishibashi inducted into the U.S. Automotive Hall of Fame
On the occasion of the 80th anniversary, the corporate philosophy and Bridgestone symbol (brand logo) were refined, and a new tagline "To the next scenery with you" was established
Bridgestone's four passenger car tires and one road bike from its group company Bridgestone Cycle received the 2026 Good Design Award. The award-winning products are "BLIZZAK WZ-1", "FINESSA HB01", "ALENZA LX200", "DUELER A/T002 TYPE G", and "ANCHOR RE6". They were praised for their excellent design and commitment to craftsmanship.
Bridgestone will begin broadcasting a new CM for its No.1 nationwide adoption rate studless tire 'BLIZZAK' from October 11. The CM uses Bruno Mars' 'Just The Way You Are' and expresses the desire to protect loved ones on winter roads. Three different CM versions featuring the newly released products 'BLIZZAK ICEPEAK' and 'BLIZZAK WZ-1' will be aired. The CM will also be available on official YouTube and the company website, not just on TV.
The theme is “Look What I Found! The Wonders of Nature.” Children are invited to submit works inspired by nature's beauty and mysteries. Entries will be accepted from December 1, 2026, through January 18, 2027. Winners will receive prizes, and their eco-tour experience reports will be published. The contest aims to help children learn about and communicate the importance of the environment and nature.