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Mr. Shirane, CEO of MCT Inc., will hold a "CX Management Practice Course" at Waseda University Nihonbashi Recurrent Seminar. The course covers developing a CX vision, learning the five forces to move the organization, and conducting a maturity assessment of the company. It is a practical program that organizes the company's improvement themes and creates concrete action plans.
In September 2026, Daishin Co., Ltd. entered into an Alliance Partner Agreement with Qualtrics. The two companies combine Qualtrics' XM platform for measuring and analyzing CX data with mct Co., Ltd.'s execution of CX improvement measures to support the enhancement of customer experience for enterprises.
The comprehensive organizational design site "PLAYFUL WORK", operated by mct, has been renewed, adding new content such as the CX Management Program and Beyond Collaboration. The site showcases a variety of solutions, including organizational culture and team building, and is recommended for organizations aiming for cross‑departmental collaboration and CX penetration.
MCT Co., Ltd. thanks for your support last year and looks forward to another successful year. Last year, CEO Shirane published his first book, 'The Easiest CX Management Textbook', and the CX DAY event celebrated its second year. Furthermore, the podcast 'Gather! CX Laboratory' by Ordinary & People was well received.
MCT Co., Ltd. has launched the design approach "Future Insight to Guide Product Development in the Climate Change Era", which transforms climate change adaptation into opportunities for product and service development. Registered as an endorsed partner of the National Institute of Environmental Studies Climate Change Adaptation Center, it proposes growth strategies focused on adaptation to companies that have traditionally leaned toward mitigation measures.
The Kindle edition of the book 'The Easiest CX Management Textbook' was released, making it available as an e-book three months after the print version launch. The book positions CX as the operating system of management and explains how to embed customer experience throughout the organization. With the Kindle edition, it is easier to read anytime, anywhere, and to learn through sharing and copy‑and‑paste.
MCT Corporation has released a 15-minute card game that condenses the essence of the book "The Easiest CX Management Textbook." The game allows players to face real-world challenges as a member of a CX team and learn the execution process through successes and failures. By repeatedly experiencing this in a safe environment, the goal is to increase the likelihood of successful CX promotion in actual organizations.
Starting from customer reviews in ancient Babylon 3,750 years ago, Professor Yoshinori Fujikawa of IMD Business School and Hideo Shirane, CEO and representative director of MCT Co., Ltd., contributed to the July issue of "Ad Council". The article traces the evolution of customer experience and examines the factors influencing corporate choices in the AI era.
In an interview article published in MarkeZine, President Hideo Shirane discussed the essence of CX management and ten CX perspectives that can be applied in practice, based on his book 'The Easiest CX Management Textbook'. The article explained why CX ends up being just a slogan, the significance of viewing it as an organizational capability, the first step to promote it across departmental boundaries, and the two roles required of marketers. Additionally, he highlighted ten CX perspectives that marketers should refer to when they are uncertain in decision-making, and emphasized the importance of customer experience through touchpoints such as advertising, content, products, services, and sales.
In an interview featured in MarkeZine, representative Hideaki Shirane discussed the essence of customer experience (CX) management and ten practical CX perspectives from his book, The Easiest Guide to CX Management. The article explains why CX initiatives can remain mere slogans, what it means to treat CX as an organizational capability, how to drive change across departmental boundaries, and two roles expected of marketers. It also introduces the book, which received the runner-up award in the 2026 Marketing Book Awards selected by practitioners, and shows how to embed customer-experience-focused marketing in practice.