Founded Adways Agency, the predecessor of Adways, with the purpose of providing internet advertising services.
Founded Adways Agency, the predecessor to Adways, with the aim of providing internet advertising services.
Established Adways Inc.
Established Adways Inc. and founded Adways.
Commenced providing the internet advertising delivery service 'Adways Network'.
Launched the internet ad delivery service "Adways Network".
Commenced providing the mobile version of the internet advertising delivery service 'Adways Network'.
Launched the mobile version of internet ad delivery service "Adways Network".
Opened a Tokyo office in Taito-ku, Tokyo.
Opened the Tokyo office in Taito Ward, Tokyo.
Upgraded the mobile version of 'Adways Network' and began offering the affiliate (performance-based) advertising service 'Smart Click'.
Upgraded "Adways Network" (mobile version) and launched the affiliate advertising service "Smart Click".
Upgraded the PC version of 'Adways Network' and began offering the affiliate advertising service 'JANet'.
Upgraded "Adways Network" (PC version) and launched the affiliate advertising service "JANet"; Launched JANet
Established Aidwei Software Development (Shanghai) Co., Ltd. as a system development base in Shanghai, China.
Established Adways Software Development (Shanghai) Co., Ltd. in Shanghai, China, as a system development base
Upgraded 'Smart Click' and began offering the affiliate advertising service 'Smart-C'.
Upgraded "Smart Click" and launched the affiliate advertising service "Smart-C"
Relocated headquarters to Taito-ku, Tokyo.
Relocated headquarters to Taito Ward, Tokyo
Commenced providing the affiliate advertising service 'CHANet' in China.
Launched the affiliate advertising service "CHANet" in China
Relocated headquarters to Shinjuku-ku, Tokyo (Sumitomo Real Estate Shinjuku Oak Tower).
Relocated headquarters to Shinjuku Ward, Tokyo (Sumitomo Fudosan Shinjuku Oak Tower)
Listed shares on the Tokyo Stock Exchange Mothers market.
Listed shares on the Tokyo Stock Exchange Mothers Market
Established AIDW Advertising (Shanghai) Co., Ltd. as a sales office in Shanghai, China.
Established Adways Advertising (Shanghai) Co., Ltd. in Shanghai, China, as a sales base; Established Adways Software Development (Shanghai) Co., Ltd.
Opened an Osaka office.
Opened the Osaka office
Entered into a capital and business partnership with Itochu Corporation.
Entered into a capital and business alliance with Itochu Corporation
Acquired shares of Tobii Entertainment Co., Ltd., making it a subsidiary and renamed it Adways Entertainment Co., Ltd.
Acquired shares of Toy B Entertainment Inc., making it a subsidiary, and renamed it Adways Entertainment Inc.
Opened a Nagoya office.
Opened the Nagoya office
Opened a Fukuoka office.
Opened the Fukuoka office
Established AIDW Information Technology (Shanghai) Co., Ltd. (info-tech) in Shanghai, China.
Launched the smartphone app advertising service 'AppDriver'.
Established Adways Information Technology (Shanghai) Co., Ltd. in Shanghai, China; Launched the smartphone app advertising service "AppDriver"
Started a smartphone social app business.
Launched a social app business for smartphones
Established Adways Ventures Inc.
Established Adways Ventures Inc.
Established ADWAYS TECHNOLOGY JSC. (VIETNAM) in Vietnam.
Established ADWAYS TECHNOLOGY JSC. (VIETNAM) in Vietnam
Acquired shares of RabiOn Social Inc. and made it a subsidiary.
Started operations in the Philippines (ADWAYS PHILIPPINES INC.).
Established ADWAYS TECHNOLOGY LTD. in Hong Kong.
Established ADWAYS ASIA HOLDINGS LTD. in Hong Kong.
Acquired shares of Lavion Social Inc. and made it a subsidiary; Launched operations in the Philippines through ADWAYS PHILIPPINES INC.; Established ADWAYS TECHNOLOGY LTD. and ADWAYS ASIA HOLDINGS LTD. in Hong Kong
Established PT. ADWAYS INDONESIA in Indonesia.
Established PT. ADWAYS INDONESIA in Indonesia
Strengthened capital partnership with Itochu Corporation, becoming an equity-method affiliate.
Strengthened the capital alliance with Itochu Corporation, becoming an equity-method affiliate
Established ADWAYS INNOVATIONS SINGAPORE PTE. LTD. in Singapore.
Established ADWAYS INNOVATIONS SINGAPORE PTE. LTD. in Singapore
Started operations in Taiwan (JS ADWAYS MEDIA INC.).
Started operations in Thailand (ADWAYS LABS (THAILAND) CO., LTD.).
Established ADWAYS INTERACTIVE, INC. in San Francisco, United States.
Launched operations in Taiwan through JS ADWAYS MEDIA INC.; Launched operations in Thailand through ADWAYS LABS (THAILAND) CO., LTD.; Established ADWAYS INTERACTIVE, INC. in San Francisco, United States
Acquired shares of Samurai Link Co., Ltd. (now Samurai Adways Co., Ltd.) and made it a subsidiary.
Transferred shares of Adways Entertainment Co., Ltd. and excluded it from the subsidiaries.
Acquired shares of Samurai Link Inc. and made it a subsidiary; Transferred shares of Adways Entertainment Inc. and removed it from the list of subsidiaries
Established Adways Labot Co., Ltd.
Established Adways Robot Inc.
Established ADWAYS KOREA, INC. in South Korea.
Established ADWAYS KOREA, INC. in South Korea
Launched the pre-order service 'Reservation Top 10' for new apps before release.
Launched "Yoyaku Top 10," a pre-registration service for upcoming app releases
Started offering PartyTrack, a global smartphone effect measurement system.
Launched "PartyTrack," a globally compatible mobile performance measurement system
Established Bulbit Inc. (now UNICORN, Inc.)
Launched the smartphone app ad delivery service "AppDriver" across Southeast Asia
Acquired shares of Copan Inc. and made it a subsidiary
Okuri Bunt Inc. commenced operations
Relocated headquarters to Shinjuku Ward, Tokyo (Sumitomo Fudosan Shinjuku Grand Tower)
Launched "Nint for ECommerce," an e-commerce data service for sellers on EC marketplaces
Adways Baby Inc. commenced operations
Acquired shares of Tropics Media Inc. (now Rakuichiban Inc.) and made it a subsidiary
Established ADWAYS VIETNAM CO., LTD. in Vietnam
Launched "Blue Bee Series," offering ad tech operation tools and ad network services for China and Southeast Asia
Launched "STROBELIGHTS," a comprehensive management system supporting major performance advertising platforms
Launched "Nint for China," a cross-border e-commerce data service for China
Launched "Nint for Research," an e-commerce trend data service
Launched "Lindle," a system for automatically generating, managing, and measuring the performance of deep links across apps and web
Opened the Sendai office
Established ADWAYS INNOVATIONS INDIA PRIVATE LIMITED in India
Acquired shares of Mist Technologies Inc.
Launched "EC Data Lab," a specialized media platform using e-commerce big data
Transferred the software development business of ADWAYS TECHNOLOGY JSC. (VIETNAM) to LINE Vietnam Co., Ltd
Launched "UNICORN," a fully automated marketing platform
Launched "Dobel," a tool for mass-generating video creatives
Launched "MASSIVE," a tool for automatically generating ad creatives
Launched "INFINITY EXPANSION," a delivery system that automatically expands targeting
Adways Frontier Inc. commenced operations in Sapporo
Launched "Nint for Seller," a data analytics tool for Amazon.co.jp sellers
Brasta Inc. (now ADWAYS EN Inc.) commenced operations
Launched "Brasta," a collaborative product matching service
Established Mukuri Inc.
Launched "YACLE," a service that suggests compliant advertising expressions under Japan’s Pharmaceutical and Medical Device Act
Launched "STROBELIGHTS X," a unified management system for performance advertising data
Launched "STROBELIGHTS 4G VIDEO ANALYZER," a multi-dimensional analysis tool for Google Ads app campaign video ads; Concluded an exclusive sales agreement with "POKKT," a mobile video advertising platform for major brand advertisers in India and Southeast Asia, for its Japan expansion
Transferred shares of ADWAYS INNOVATIONS INDIA PVT. LTD. and removed it from the list of subsidiaries
Preheat Inc. commenced operations
Launched "GANet," an affiliate network for cross-border e-commerce operators, in China and Taiwan
Launched "STROBELIGHTS Best Practice Checker," a tool for maintaining optimal settings for Google Ads app campaigns
Entered into a capital and business alliance with Hakuhodo DY Media Partners Inc.
Bulbit Inc. was renamed UNICORN, inc.
Launched "UNICORN Interactive AD," an advanced creative ad format
Transferred listing to the First Section of the Tokyo Stock Exchange
Established Shanghai Chengzi Xing Digital Media Technology Co., Ltd. as a joint venture with Itochu Textile Merchants (China) Ltd.; Transferred shares of Rakuichiban Inc. and removed it from the list of subsidiaries
Change of President & CEO | Sho Yamada appointed as President & CEO; Haruhisa Okamura appointed as Chairman of the Board
UNICORN, inc. became the first company in Japan to be certified as an Apple Search Ads Partner
Established newborns Inc. (now Old Rookie Café)
Entered into a capital alliance with Hakuhodo DY Holdings Inc.
Subsidiary JS ADWAYS MEDIA INC. acquired shares of Match Advertising Inc. and made it a subsidiary
Old Rookie Sauna commenced operations.
Old Rookie Sauna commenced operations
Became an equity-method affiliate of Hakuhodo DY Holdings Inc.
Became an equity-method affiliate of Hakuhodo DY Holdings Inc.
Transitioned to the Tokyo Stock Exchange Prime market.
Transferred to the Tokyo Stock Exchange Prime Market
Started offering the fully automated marketing platform 'UNICORN' in Taiwan.
Launched the fully automated marketing platform "UNICORN" in Taiwan
Launched the AMP (Amplify Marketing Program) series, a digital advertising maximization solution.
Introduced the AMP MediaAnalyzer series, a media algorithm analysis and behavioral causality visioning system.
Launched the "AMP (Amplify Marketing Program)" series, a digital advertising maximization solution; Launched the "AMP MediaAnalyzer" series, a media algorithm analysis and behavioral causal visioning system
Launched MediaAnalyzer 4G, specialized in optimizing Google Ads.
Launched "MediaAnalyzer 4G," specialized in optimizing Google Ads
Introduced MediaAnalyzer 4M, focused on optimizing Meta's Facebook and Instagram ads.
Launched "MediaAnalyzer 4M," specialized in optimizing Facebook and Instagram ads provided by Meta
Launched MediaAnalyzer 4T, specialized in optimizing TikTok ads.
Launched "MediaAnalyzer 4T," specialized in optimizing TikTok ads
Established ADWAYS DEEE Co., Ltd. as a consolidated subsidiary through a simplified spin-off.
Established ADWAYS DEEE Inc. as a consolidated subsidiary through a company split (simplified incorporation-type split)
Launched MediaAnalyzer 4X, specialized in optimizing Twitter ads.
Launched "MediaAnalyzer 4X," specialized in optimizing X (Twitter) ads
Established 'Purpose' and 'Value' to drive further growth and value creation.
Established the company’s Purpose and Values to drive further growth and value creation
Announced the mid-term management plan for FY2023 December to FY2025 December.
Published the Medium-Term Management Plan for Fiscal Years 2023–2025
Moved headquarters to the current location in Shinjuku-ku, Tokyo (Sumitomo Real Estate Shinjuku First Tower).
Old Rookie Cafe started its business.
Relocated headquarters to the current location in Shinjuku Ward, Tokyo (Sumitomo Fudosan Shinjuku First Tower); Old Rookie Café commenced operations
Established a Sustainability Committee.
Formulated a Basic Policy on Human Rights.
Established the Sustainability Committee; Formulated the "Basic Policy on Human Rights"
UNICORN partnered with Parsempo to launch an advertising delivery platform for retail media and an integrated digital signage solution.
UNICORN partnered with Parsempo to launch an ad delivery platform for retail media and an integrated digital signage solution
ADWAYS EN Inc. started its business.
Reviewed the 'Mid-term Management Plan for FY 2023-2025' and formulated the 'Mid-term Management Plan for FY 2023-2027'.
ADWAYS EN Inc. commenced operations; Revised the Medium-Term Management Plan for Fiscal Years 2023–2025 and formulated the Medium-Term Management Plan for Fiscal Years 2023–2027
UNICORN Co., Ltd. and MetricWorks Inc. established a joint venture, MetricWorks Japan Co., Ltd.
Launched the 'MARKETING DOC' vital sign measurement service to verify marketing effectiveness.
UNICORN, Inc. and MetricWorks Inc. established MetricWorks Japan Inc. as a joint venture; Launched "MARKETING DOC," a vital sign measurement service for verifying marketing effectiveness
Launched the 'Creative Analyzer', an analysis tool specialized for advertising creatives.
Launched "Creative Analyzer," an analytics tool specialized in advertising creatives
Established UNICORN THA Co., Ltd. in Thailand as a subsidiary of UNICORN Co., Ltd.
JS Adways partnered with Taiwan Family Mart to launch the programmatic DOOH 'Family ADs pDOOH'.
Established UNICORN THA Co., Ltd. in Thailand as a subsidiary of UNICORN, Inc.; JS Adways partnered with Taiwan FamilyMart to launch "Family ADs pDOOH," a programmatic DOOH solution
Formulated a Sustainability Policy.
Formulated the "Sustainability Policy"
Established VECT INNOVATION Inc.
Established VECT INNOVATION Inc.
Adways Inc. has been certified as the official partner of POIZON, a fashion e-commerce platform originating from China. The Adways Group supports Japanese companies utilizing POIZON by providing end-to-end assistance, including product listing and sales operations, product selection, pricing strategy, promotion using major Chinese social media, and analysis of sales data.
Adways Co., Ltd. has begun operating the AI solution "PRAX," which incorporates past know-how and the strategic planner's thought process for promotion proposal work to advertisers. With PRAX, a one-stop system has been established from strategic planning to pre-proposal verification.
Adways Inc. has entered into a capital and business partnership agreement with Itochu Corporation and issued 200,000 new shares through a third‑party allotment, with Itochu Corporation designated as the intended recipient. The partnership aims to accelerate the deployment of advertising delivery systems to the Itochu Group and expand solutions for new customers, creating new business opportunities in the digital marketing arena.
Adways Group Inc. and TimeTree have begun a joint proof of concept that transforms schedule data registered in TimeTree's calendar sharing app into contextual information without linking it to personal data, and utilizes it for ad delivery. This initiative aims to achieve more accurate ad delivery while prioritizing privacy protection.
ADWAYS DEEE, Inc. announced that it will discontinue its affiliate service “Smart-C” on Monday, November 30, 2026. Launched in February 2004 as a mobile affiliate program, the service has been used on websites, blogs, smartphone apps, and other platforms. The company expressed its gratitude to the media partners and advertisers who have used the service over the years.
AWU, a consolidated subsidiary of Adways, launched the VTuber perfume brand 'BINARY BLOOM'. The first release is an original perfume supervised by KAGURA MEA herself, and pre-orders began on October 30, 2026.
UNICORN commemorates the first anniversary of the official release of the operational ad truck "O3 TRUCK" by conducting a PR run featuring "O3 TRUCK" itself as the advertiser starting from October 29, 2026. Additionally, the optional "O3 TRUCK Search" will be offered free of charge for a limited period.
The "PMM Japan Community Off-Meeting vol.5", hosted by PMM JAPAN COMMUNITY, will be held in Tokyo. From the Adways Group, Shūhei Oda, Senior Product Manager at ADWAYS DEEE, will present and discuss topics on GTM strategy and AI.
Scrum Festival 2026 is an event organized by the General Incorporated Association Scrum Gathering Tokyo Executive Committee, serving as a gathering that connects agile communities across the country. ADWAYS DEEE's Naoto Tomoda delivered a talk on the theme "How Projects That Never End Are Born – Dividing Responsibilities Between AI and Humans, the Future of Project Management."
Adways Inc. will hold an online financial results briefing using Zoom on November 2, 2026. The target audience includes shareholders, investors, and media representatives, and the event will feature explanations of business performance and overview, followed by a Q&A session. Those wishing to participate must apply via email.