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| Gotech Corporation | ||||||||
| TAN TAKA TAN SHISO梅酒 | ||||||||
| ここよい | ||||||||
| す~っと飲めてやさしいお酒 | ||||||||
| すごむぎ・すごいも | ||||||||
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| ニッポンプレミアム | ||||||||
| Neptune Insurance Holdings Inc. | ||||||||
| Bigman Co., Ltd. | ||||||||
| マイィ グラン・クリュ | ||||||||
| 一滴千両 | ||||||||
| 元禄美人 | ||||||||
| 博多の華 | ||||||||
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| 秋田サワー | ||||||||
| 酎ハイ専科 | ||||||||
| 酵素医薬品事業 | ||||||||
| 鍛高譚 | ||||||||
| 鴬宿梅 |
Our origins trace back to the founding of "Mikahaya Meijukan" (later "Kamiya Bar") by the first president, Kamiya Dentei, in 1880 (Meiji 13) at Asakusa Hanakawado.
The first Kamiyā Denbē opened 'Mikahaya Meijukan' (later 'Kamiyā Bar') in 1880.
The first Kamiyā Denbē (Kamiyā Denbē) opened 'Mikahaya Meijukan' (later 'Kamiyā Bar') in 1880 (Meiji 13).
The first Kamiyā Denbē opened 'Mikahaya Meijukan' (later 'Kamiyā Bar') in 1880 at Asakusa Hanakawado.
The first Kamiyadensei (Kamiyadensei) opened "Mikahaya Meijukan" (later "Kamiyabar") in 1880 (Meiji 13).
The first Kamiyadensei (Kamiyadensei) opened "Mikahaya Meijukan" (later "Kamiyabar") in Asakusa Hanakawado.
Our founder, the first Kamiya Denhei, opened 'Mikahaya Meijukan' (later 'Kamiya Bar') in 1880 (Meiji 13).
Kamiya Dentei established Nihon Shoukeizai Co., Ltd. (the factory later became Kamiya Sake Co., Ltd. Asahikawa Factory) in 1900 (Meiji 33), initiating the first private alcohol production.
Our founder, the first Kamiyā Denbē, began the first private alcohol production in Asahikawa, Hokkaido, in 1900.
Established Nihon Shōsei Manufacturing Co., Ltd., and began the first private alcohol production.
In 1900 (Meiji 33), began the first private alcohol production in Asahikawa, Hokkaido.
Kamiyadensei established Nihon Sakusei Manufacturing Co., Ltd. (the factory later became Kamiyazou Co., Ltd. Asahikawa Factory) and began the first private alcohol production.
In 1903 (Meiji 36), we built Chateau Kamiya in Ushiku City, Ibaraki Prefecture, a landmark in Japanese wine production.
Constructed Château Kamiyā in Ushiku City, Ibaraki Prefecture.
Kamiyadensei built Chateau Kamiyah (Ushiku City, Ibaraki Prefecture), a page in Japanese wine brewing.
The OeNō Group is a comprehensive alcoholic beverage manufacturer based on the parent company, Gōdō Shūsei Co., Ltd., which was established in 1924 in Asahikawa, Hokkaido, through the merger of four shochu manufacturers within Hokkaido.
The OeNō Group is a comprehensive alcoholic beverage manufacturer based on the parent company, Gōdō Shūsei Co., Ltd., which was established in 1924 (Taisho 13) in Asahikawa, Hokkaido, through the merger of four shochu manufacturers within Hokkaido.
In October 1924 (Taisho 13), four shochu manufacturers in Hokkaido (Kamiya Sake Co., Ltd. Asahikawa Factory, Toyo Shoukeizai Co., Ltd., Hokkaido Alcohol Co., Ltd., and Hokai Shoukeizai Co., Ltd.) merged to form Goudou Shoukei Co., Ltd. in Asahikawa City, with a capital of 1.11 million yen.
Four shochu manufacturers within Hokkaido merged to establish Gōdō Shūsei Co., Ltd. in Asahikawa City, with a capital of 1.11 million yen.
Four shochu manufacturing companies in Hokkaido (Kamiyazou Co., Ltd. Asahikawa Factory, Toyo Shusei Jyozo Co., Ltd., Hokkaido Alcohol Co., Ltd., Hokai Shusei Co., Ltd.) merged to establish the Asahikawa City joint alcohol company with capital of 1.11 million yen.
In July 1946 (Showa 21), we merged with Tohoku Alcohol Industry Co., Ltd., establishing the Hachinohe Factory.
Merged with Tōhoku Alcohol Industry Co., Ltd., establishing the Hachinohe factory.
Merged with Tohoku Alcohol Industry Co., Ltd. and made it the Hachinohe factory.
In October 1948 (Showa 23), we established subsidiary Asahi Shokai Co., Ltd., commencing operations of Chateau Kamiya.
Established subsidiary Asahi Shōkai Co., Ltd.
Established subsidiary Asahi Shokai Co., Ltd.
Started operations of Château Kamiyah.
In May 1949 (Showa 24), we listed our shares on the Tokyo Stock Exchange.
Listed shares on the Tokyo Stock Exchange.
Listed shares on the Tokyo Stock Exchange.
In November 1955 (Showa 30), we merged with Aoi Sake Co., Ltd., creating the Shimizu Factory.
Merged with Aoi Shūzō Co., Ltd., establishing the Shimizu factory.
Merged with Aoi Shuzo Co., Ltd. and became the Shimizu Factory.
In May 1956 (Showa 31), we merged with Kikumi Sake Co., Ltd., establishing the Tokyo Factory (which merged into the Tokyo Factory in October 1963).
Merged with Kikumi Shūzō Co., Ltd., establishing the Tokyo factory.
Merged with Kikumi Shuzo Co., Ltd. and became the Tokyo Factory.
Merged with Kamiya Shuzo Co., Ltd. (renamed from Asakusa's Kamiya Denpei Honte in 1940) and became the Azumabashi Western Liquor Factory (integrated into the Tokyo Factory in October 1963).
In March 1960 (Showa 35), we established subsidiary Asahikawa Alcohol Container Co., Ltd.
Established subsidiary Asahikawa Alcohol Container Co., Ltd.
Established subsidiary Asahikawa Alcohol Container Co., Ltd.
In October 1960 (Showa 35), we merged with Kamiya Sake Co., Ltd. (renamed from Kamiya Dentei Main Store in Asakusa in 1940) to form Azumabashi Western Liquor Factory.
In October 1960 (Showa 35), we built a new Tokyo office building in Chuo-ku, Tokyo (formerly the Oenon Ginza Building).
Merged with Kamiya Sake Brewery Co., Ltd., forming Azumabashi Western Liquor Factory.
Constructed a new Tokyo office building in Chuo-ku, Tokyo (formerly the Oenon Ginza Building).
Constructed a new Tokyo office building in Chuo-ku, Tokyo (formerly the Oenon Ginza Building).
In December 1961 (Showa 36), we merged with Taiyo Brewing Co., Ltd., establishing the Shibaura Factory (which merged into the Tokyo Factory in October 1963).
Merged with Taiyo Brewing Co., Ltd., forming Shibaura Factory.
Merged with Taiyo Jyozo Co., Ltd. and became the Shibaura Factory (integrated into the Tokyo Factory in October 1963).
In June 1963 (Showa 38), we relocated our headquarters from Asahikawa City to Chuo-ku, Tokyo.
Moved headquarters from Asahikawa City to Chuo-ku, Tokyo.
Moved the headquarters from Asahikawa City to Chuo-ku, Tokyo.
In October 1963 (Showa 38), we consolidated three factories (Azumabashi Western Liquor Factory, Tokyo Factory, Shibaura Factory) and built a new Tokyo Factory in Matsudo City.
Consolidated three factories (Azumabashi Western Liquor Factory, Tokyo Factory, Shibaura Factory) and built a Tokyo Factory in Matsudo City.
Integrated into the Tokyo Factory.
Consolidated the three factories (Azumabashi Western Liquor Factory, Tokyo Factory, Shibaura Factory) and built a Tokyo Factory in Matsudo City.
In January 1964 (Showa 39), we built the Central Research Institute within the Tokyo Factory (now the Enzyme Pharmaceutical Research Institute).
Built a Central Research Institute within the Tokyo Factory (now the Enzyme Pharmaceutical Research Institute).
Built a Central Research Institute within the Tokyo Factory (now the Enzyme Pharmaceutical Research Institute).
In March 1964 (Showa 39), we acquired shares of Nishinomiya Shoukei Co., Ltd. (renamed Gordo Kousan Co., Ltd. in November 1975) and established the Nishinomiya Factory (which was discontinued in December 2000).
Acquired shares of Nishinomiya Alcohol Co., Ltd., forming Nishinomiya Factory.
Acquired shares of Nishinomiya Shōsei Co., Ltd. (renamed Gordo Kōsan Co., Ltd. in November 1975) and became the Nishinomiya Factory (abolished in December 2000).
Changed corporate name to Gordo Trading Co., Ltd.
November 1968 (Showa 43): Established Sunny Meiz Co., Ltd.
Established Sunny Maze Co., Ltd.
Established Sunny Meiz Co., Ltd. (currently a company applying the equity method. In May 2023, partially transferred shares).
March 1970 (Showa 45): Constructed an enzyme factory within the Hachinohe plant (now the Enzyme Pharmaceutical Factory).
Built an enzyme factory within the Hachinohe Factory (now the Enzyme Pharmaceutical Factory).
Constructed an enzyme factory within the Hachinohe plant (currently an enzyme pharmaceutical factory).
October 1979 (Showa 54): Established subsidiary Gordo Warehouse Co., Ltd. (now Gotech Co., Ltd.).
Established subsidiary Gordo Warehouse Co., Ltd.
Established subsidiary Gōdō Warehouse Co., Ltd. (currently Gōtek Co., Ltd.).
November 1979 (Showa 54): Established subsidiary Wako Co., Ltd.
Established subsidiary Wako Co., Ltd.
Established subsidiary Wako Co., Ltd.
February 1980 (Showa 55): Introduced lactose-hydrolyzing enzyme (lactase) manufacturing equipment at the Hachinohe plant.
Introduced lactose-hydrolyzing enzyme (lactase) manufacturing equipment at the Hachinohe Factory.
Introduced lactose-hydrolyzing enzyme (lactase) manufacturing equipment at the Hachinohe plant.
January 1982 (Showa 57): Established the Alcoholic Beverage Research Institute within the Tokyo plant (now the New Product Development Center).
Established a Liquor and Food Research Institute within the Tokyo Factory (now the New Product Development Center).
Established a liquor and food research institute within the Tokyo plant (currently the New Product Development Center).
Constructed a new research building at the Central Research Institute.
June 1987 (Showa 62): Constructed a new research building at the Central Research Institute.
Constructed a new research building at the Central Research Institute.
Partnered with Snow Brand Milk Co., Ltd., with capital of 5.35 billion yen.
February 1991 (Heisei 3): Partnered with Snow Brand Milk Products Co., Ltd., and capital increased to 5.35 billion yen.
Partnered with Snow Brand Milk Products Co., Ltd., capital of 5.35 billion yen.
Changed corporate name to Ushiku Château Garden Co., Ltd.
Built a Kanto Logistics Center within the Tokyo Factory.
Built a local beer factory within Chateau Kamiya (closed December 2018).
June 1996 (Heisei 8): Constructed the Kanto Logistics Center within the Tokyo plant.
Constructed the Kanto Logistics Center within the Tokyo plant.
July 1996 (Heisei 8): Built a local beer factory within Shato Kamiyah (shut down December 2018).
Built a local beer factory within Shato Kamiyama (discontinued December 2018).
Established subsidiary Michinoku Foods Co., Ltd. (transferred all shares in August 2003).
March 1997 (Heisei 9): Established subsidiary Michinoku Foods Co., Ltd. and transferred all shares in August 2003.
Established subsidiary Michinoku Foods Co., Ltd. (transferred all shares in August 2003).
Established subsidiary Daizukinozuka Co., Ltd. (disbanded December 2012).
Constructed a liquor warehouse within the Asahikawa factory for the production and storage of shochu base liquor, etc.
Established subsidiary Gordo Asset Corporation (now Oenon Asset Corporation).
June 1998 (Heisei 10): Established subsidiary Daizukinozuka Co., Ltd. and dissolved it in December 2012.
Established subsidiary Ōyukinozō Co., Ltd. (disbanded December 2012).
October 1998 (Heisei 10): Constructed a liquor warehouse in the Asahikawa plant for manufacturing and storing shochu and other spirits.
Constructed a liquor warehouse for manufacturing and storing shōchū and other spirits at the Asahikawa plant.
November 1998 (Heisei 10): Established subsidiary Gordo Asset Corporation Co., Ltd. and partially transferred shares in May 2023.
Established subsidiary Gōdō Asset Corporation (currently Ōenon Asset Corporation).
January 2000 (Heisei 12): Acquired shares of Yamanoshin Trading Co., Ltd., and in October 2019, Gōdō Shōkō was absorbed in a merger.
Acquired shares of Yamanobu Trading Co., Ltd. (October 2019, merged into Gōdō Shōkō).
Acquired shares of Yamanobu Trading Co., Ltd. (merged into Gōdō Shōkō in October 2019).
January 2001 (Heisei 13): Acquired shares of Fukutoku Chō Alcohol Co., Ltd., and made the company and its subsidiary Akita Prefecture Fermentation Industry Co., Ltd. consolidated subsidiaries.
January 2001 (Heisei 13): Opened the Kamiya Denpei Memorial Hall within Shato Kamiyah.
Acquired shares of Yamanobu Trading Co., Ltd. (October 2019, merged into Gōdō Shōkō).
Acquired shares of Fukutoku Chō Shurui Co., Ltd. (now a subsidiary). The company and its subsidiary Akita Prefecture Fermentation Industry Co., Ltd. are consolidated as subsidiaries.
Acquired shares of Fukutoku Chō Shōkō Co., Ltd. (currently a subsidiary). The company and its subsidiary Akita Prefecture Fermentation Industry Co., Ltd. are consolidated as subsidiaries.
Opened the Kamiya Denpei Memorial Hall within Shato Kamiyama.
Opened the Kamiya Denpei Memorial Hall within Chateau Kamiyama.
October 2002 (Heisei 14): Gordo Warehouse Co., Ltd. merged with Gordo Kōsan Co., Ltd. and changed its name to Gotech Co., Ltd.
Gōdō Warehouse Co., Ltd. merged with Gōdō Kōsan Co., Ltd. and changed its name to Gōtek Co., Ltd. (currently a subsidiary).
Gordo Warehouse Co., Ltd. merged with Gordo Kōsan Co., Ltd. and changed its name to Gōteck Co., Ltd. (now a subsidiary).
Transitioned to a holding company structure and changed its name to Oenon Holdings Co., Ltd. Established a new subsidiary, Gōdō Shōkō Co., Ltd.
Acquired shares of Tomohisa Musume Brewery Co., Ltd. (now a subsidiary). In January 2018, renamed to Oenon Product Support Co., Ltd.
July 2003 (Heisei 15): Transitioned to a holding company structure and changed its name to Oe Non Holdings Co., Ltd.
July 2003 (Heisei 15): Established a new subsidiary, Gōdō Shōkō Co., Ltd.
July 2003 (Heisei 15): Acquired shares of Tomofukusa Brewery Co., Ltd., and in January 2018 changed the company name to Oenon Product Support Co., Ltd.
Transitioned to a holding company structure and changed its name to Ōenon Holdings Co., Ltd. Established a new subsidiary, Gōdō Shōkō Co., Ltd.
Acquired shares of Tomokumō Sake Brewery Co., Ltd. (currently a subsidiary). In January 2018, changed its name to Ōenon Product Support Co., Ltd.
November 2003 (Heisei 15): Opened the French restaurant le 6eme sens d'OENON in the Oenon Ginza Building (closed June 2013).
Opened the French restaurant le 6eme sens d'OENON (Le Sixième Sens d'OENON) inside the OENON Ginza Building (closed June 2013).
Opened the French restaurant le 6eme sens d'OENON (Le Sixième Sens d'OENON) in the Oenon Ginza Building (closed June 2013).
Constructed a second purification building within the enzyme pharmaceutical plant.
Built the Liquor Basic Research Institute on land adjacent to the Nirazaki plant (now the Enzyme Pharmaceutical Research Institute Nirazaki Pilot).
Established the Oenon Group Nagoya Office.
Opened Restaurant La Terrasse d'OENON (La Terrasse d'OENON) within Chateau Kamiyama (closed December 2018).
February 2004 (Heisei 16): Constructed a second purification building within the Enzyme Pharmaceutical Factory.
Constructed a second purification building within the enzyme pharmaceutical plant.
March 2004 (Heisei 16): Built the Alcohol Basic Research Institute on land adjacent to the Nirasaki Factory (currently the Enzyme Pharmaceutical Research Institute Nirasaki Pilot).
Built the Alcohol Basic Research Institute on land adjacent to the Nirazaki plant (now the Enzyme Pharmaceutical Research Institute Nirazaki Pilot).
June 2004 (Heisei 16): Established the Oenon Group Nagoya Office.
Established the OENON Group Nagoya office.
September 2004 (Heisei 16): Opened the restaurant La Terrasse d'OENON in Château Kamiya (closed December 2018).
Opened the restaurant La Terrasse d'OENON inside Château Kamiyama (closed December 2018).
November 2004 (Heisei 16): Opened the multi-purpose facility CRAM studio d'OENON, which includes a cooking lab, at the Tokyo Factory.
Opened the multi-purpose facility CRAM studio d'OENON, which includes a cooking lab, inside the Tokyo plant.
Opened the multi-purpose facility CRAM studio d'OENON (CRAM Studio d'OENON) with a cooking lab in the Tokyo plant.
April 2005 (Heisei 17): Acquired shares of Akita Prefecture Fermentation Industry Co., Ltd. from subsidiary Fukutoku Nagashikura Co., Ltd. through a corporate split.
Acquired shares of Akita Prefecture Fermentation Industry Co., Ltd. from subsidiary Fukutoku Chouka Co., Ltd. through a corporate split (now a subsidiary).
Acquired shares of Akita Prefecture Fermentation Industry Co., Ltd. through a split from subsidiary Fukutoku Chō Shurui Co., Ltd. (now a subsidiary).
March 2006 (Heisei 18): Constructed a fermentation building within the Enzyme Pharmaceutical Factory.
Constructed a fermentation building within the enzyme pharmaceutical plant.
Gōdō Shōsei was absorbed in a merger.
Constructed a fermentation building within the enzyme pharmaceutical plant.
Acquired shares of Kita no Yū Shuzō Co., Ltd. (January 2016, merged into Gōdō Shōkō). The company and its subsidiary Kō no Hana Shuzō Co., Ltd. were consolidated as subsidiaries (dissolved December 2018).
Constructed the Oenon Group Kansai Office (relocated December 2019).
Acquired shares of Kita no Homu Brewery Co., Ltd. The company and its subsidiary Kono Hana Brewery Co., Ltd. are consolidated as subsidiaries.
March 2007 (Heisei 19): Acquired shares of Kita no Homu Brewery Co., Ltd., and in January 2016, Gōdō Shōki absorbed and merged.
March 2007 (Heisei 19): Constructed the Oenon Group Kansai Office (relocated December 2019).
Built the OENON Group Kansai office.
November 2007 (Heisei 19): Château Kamiya and Kita no Homu Brewery's brewery were designated as Modern Industrial Heritage by the Ministry of Economy, Trade and Industry.
Château Kamiyama and Kita no Homu Brewery's brewery were designated as Modern Industrial Heritage by the Ministry of Economy, Trade and Industry.
Chateau Kamiyama and Kita no Yū Shuzō Co., Ltd. brewery were designated as Modern Industrial Heritage by the Ministry of Economy, Trade and Industry.
Constructed the Kyushu Logistics Center within the Kurume plant.
Gōdō Shōsei was absorbed in a merger.
June 2008 (Heisei 20): Château Kamiya was designated as a National Important Cultural Property by the Ministry of Education, Culture, Sports, Science and Technology.
Château Kamiyama was designated as a National Important Cultural Property by the Ministry of Education, Culture, Sports, Science and Technology.
October 2008 (Heisei 20): Constructed the Kyushu Logistics Center within the Kurume Factory.
Constructed the Kyushu Logistics Center within the Kurume plant.
Opened the OeNong Group Hokkaido office.
Built the Tomakomai plant (bioethanol technology demonstration plant and industrial alcohol plant for liquor raw materials). The bioethanol business and demonstration plant were discontinued in March 2015 (Heisei 27).
March 2009 (Heisei 21): Established the Oenon Group Hokkaido Office.
Established the OENON Group Hokkaido office.
April 2009 (Heisei 21): Constructed the Tomakomai Factory (bioethanol technology demonstration plant and alcohol plant for alcoholic beverage raw materials and industrial use).
Built the Tomakomai plant (bioethanol demonstration plant and industrial alcohol plant for alcoholic beverage raw materials).
Opened the OeNong Group Hiroshima office.
August 2011 (Heisei 23): Established the Oenon Group Hiroshima Office.
Established the OENON Group Hiroshima office.
Opened the OeNong Museum within Chateau Kamiyah (closed in December 2025, Reiwa 7).
December 2012 (Heisei 24): Opened the Oenon Museum within Château Kamiya (scheduled to close December 2025).
Opened the OENON Museum inside Château Kamiyama.
Closed the Hachinohe Factory.
Discontinued the bioethanol business and the bioethanol demonstration plant.
Opened the OeNong Group Matsudo office.
Kita no Homu Brewery was absorbed and merged by Kōdō Shōkō.
October 2016 (Heisei 28): Established the Oenon Group Matsudo Office.
Established the OENON Group Matsudo office.
Renamed Château Kamiyah to Ushiku Château.
Discontinued the food and beverage sales business within Ushiku Château.
Koshin no Hana Shuzou Co., Ltd. dissolved.
Signed a comprehensive cooperation agreement concerning the utilization of Ushiku City and Ushiku Chateau.
Constructed a new distillery building within the Shimizu plant.
Moved headquarters from Chuo-ku, Tokyo to Sumida-ku, Tokyo.
Signed a lease agreement between Ushiku City and Ushiku Chateau. Constructed the OeNong Group New Kansai office within the Nanda plant.
March 2019 (Heisei 31): Signed a comprehensive cooperation agreement on the utilization of Okihara City and Okihara Château.
A comprehensive cooperation agreement was signed concerning the utilization of Okihisa City and Okihisa Chateau.
September 2019 (Reiwa 1): Constructed a new distillery building within the Shimizu factory.
A new distillery building was constructed within the Shimizu factory.
November 2019 (Reiwa 1): Moved headquarters from Chuo-ku, Tokyo to Sumida-ku, Tokyo.
The headquarters moved from Chuo-ku, Tokyo to Sumida-ku, Tokyo.
December 2019 (Reiwa 1): Signed a lease agreement with Ushiku City and Ushiku Château.
A lease agreement was signed between Okihisa City and Okihisa Chateau.
A new Kansai office of the Oenon Group was built within the Nanda factory.
The Oenon Group Kansai office was relocated.
Ushiku Chateau was designated as a Japan Heritage by the Agency for Cultural Affairs.
June 2020 (Reiwa 2): Ushiku Château was designated as a Japan Heritage by the Agency for Cultural Affairs.
Okihisa Chateau was designated as a Japan Heritage by the Agency for Cultural Affairs.
Constructed the hotel "The Royal Park Canvas Ginza Corridor" on the site of the former OeNong Ginza building (hotel operation: Mitsubishi Estate Hotels & Resorts Co., Ltd.).
November 2022 (Reiwa 4): Constructed the hotel 'The Royal Park Canvas Ginza Corridor' on the former OeNō Ginza Building site (Hotel operation: Mitsubishi Estate Hotels & Resorts Co., Ltd.).
A hotel, 'The Royal Park Canvas Ginza Corridor', was built on the site of the former Oenon Ginza Building (hotel operation: Mitsubishi Estate Hotels & Resorts Co., Ltd.).
In October 2024, celebrated the 100th anniversary of its founding.
The Oenon Museum closed.
OeN Holdings Inc. announced the Rich series, an even more luxurious version of the NIPPON PREMIUM line, and will launch a limited edition chu-hai featuring Shizuoka-grown crown melon nationwide from November 24. The packaging is gold-themed with a seven-layered pattern design, expressing Japanese tradition and good fortune.
Fukutoku Nagashiki Co., Ltd., part of the Oenon Group, has renewed the taste and design of The Dry and The Rich from the Hakata no Hana Series, and will launch them nationwide in shrink‑less packaging. The Dry blends mint shochu to emphasize a fresh, crisp finish, while The Rich blends shochu aged in oak barrels to deepen its richness.
GODO Shusei will add “Kochi Cocktail Madame Rosé” to its regional series and launch it nationwide on November 10, 2026. Recreating a cocktail that originated in Kochi Prefecture as a sour, it combines the refreshing tartness of grapefruit with the aroma of cassis. It is carbonated and has a crisp, easy-to-drink taste.
Akita Fermentation Industry’s sake “Itteki Senryo” won the Akita Governor’s Award in the Junmai Sake category at the FY2026 Akita Prefecture Sake Competition. It also received excellence awards in the Akita-grown Rice and Ginjo Sake categories, earning an award in all three categories it entered.
Fukutoku Nagashiki Liquor Co. will launch the new product 'Hakata no Hana Mugi Shochu Water Mix', a genuine wheat shochu, in a pre-release from November 4, 2026, at all Seven-Eleven liquor stores nationwide (excluding Okinawa Prefecture). The product uses a 'pre-mixed mellow style' that blends shochu and water in advance, offering a gentle mouthfeel and high-quality mellowness. It uses the original 'Hakata no Hana yeast' to produce a fragrant aroma.
Oenon Holdings Co., Ltd.'s joint venture, Kōdō Shūsei Co., Ltd., will release a limited quantity of the RTD 'Shurihai', made with Ryukyu Awamori and acerola juice. For each can, 1 yen will be donated to the Shuri Castle Future Fund, reflecting the company's commitment to the restoration of Shuri Castle.
Fukutoku Chōshurui Co., Ltd., part of the Oenon Group, will launch a new tea shochu called 'Kōcha Ro (Beni Saro)' made with 10% Kagoshima-produced Japanese black tea on November 1, 2026, in celebration of Tea Day. With a floral aroma, subtle roasted notes, and a hint of sweetness, it offers a harmonious flavor that can be enjoyed in various ways such as tea dilution or carbonated drinks. This product marks the company's first tea shochu, adding to its previous shochu developments based on tea.
Fukutoku Nagashiki Co., Ltd., part of the Oenon Group, has refreshed the packaging of the Hakata no Hana Series' "Hakata no Hana Kome" and "Hakata no Hana Soba", switching to shrinkless packaging without film wrapping. The renewed products are scheduled for nationwide release from late October. Both items are rice shochu and soba shochu, offering a light taste thanks to the low-temperature clear production method.
On October 15, 2026, Oenon Group’s joint alcohol company announced that it will launch the French non‑alcoholic sparkling wine ‘Yubér de Nobran Non‑Alcoholic’ nationwide on October 27. Using 100% muscat, it is non‑fermented with an alcohol content of 0%, featuring a sparkling aroma and restrained sweetness, and achieves natural flavor without sulfite additives. The producer is Vov Ambur, founded in 1898, which applies the sparkling wine‑making techniques of the Burgundy region.
We will change the packaging of 10 items and some flavors, and will gradually release the renewed products from late October. The concept is "Conveying Japan's scenery. Delivering deliciousness." The new packaging is based on white, incorporating the producers' ideas and illustrations. We aim to contribute to regional revitalization by using local agricultural products.