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Foundation
Announces closed beta of "KARTE" and raises 150 million yen in funding
Official release of "KARTE"
Raises 500 million yen in funding
Official release of "KARTE Talk"
Launched "KARTE for App"
Raises 2.7 billion yen in funding
Launched "KARTE Datahub"
Announces funding from Google
Announces investment and strategic partnership with Emotion Tech Inc.
Launched "KARTE Blocks"
Listed on the Tokyo Stock Exchange Mothers (Stock code: 4165)
Launched "STUDIO ZERO".
Establishes a new company ".ME inc." (dot me) with MITSUI & CO., LTD., one of the largest trading companies in Japan
Acquires majority stake in Emotion Tech Inc. to expand coverage into customer survey field, offering services in and around NPS
Launched a new company, RightTouch Inc., to offer solutions tailored specifically in the customer support area
Launched "KARTE Signals"
Launched beta version of "KARTE RightSupport" from RightTouch Inc.
Acquires a majority stake in agito, Inc. to expand its services in the Internet advertising business
Launched "KARTE Message"
Launched "KARTE Craft
Launched "PLAID ALPHA"
Established CODATUM Inc.
Launched "Codatum" from CODATUM Inc.
Launched beta version of "Wicle"
PLAID Group's total ARR exceeded 10 billion yen
Concerning acquisition of assets from Newt, Inc. ("Newt")
Launched "Craft Cross CMS," an AI-native headless CMS
RightTouch, a PLAID group company, launched a new product suite "QANT"
Announces "KARTE AI"
Announces the launch of the commerce media business
Developed and launched "Context Lake," an AI that automatically understands customer context.
Playd Inc. detected unauthorized access by a third party and has temporarily suspended the entire KARTE service. We are investigating the issue and will promptly notify you as soon as additional information becomes available.
Plaid Co., Ltd. has begun offering a loyalty program building service that leverages not only customer purchase data but also behavioral data. The service combines Plaid’s professional service "PLAID ALPHA" with the CX platform "KARTE", providing end-to-end support from strategy formulation to implementation and operation. It also accommodates feature additions to existing point programs and membership systems.
This page presents a list of the latest news about KARTE announced in October 2026. The main topics include collaborations and expanded service offerings with Rakusuru, Tower Records, Sanfrecce Hiroshima, and Tridoll HD.
# Partner
Raksul and Plaid are strengthening their collaboration and have begun jointly offering a personalized direct mail solution that leverages customer data collected by companies themselves. They support the entire process, from production and shipping to effect measurement, PDCA, and internalization of operations by adopting companies, utilizing customer behavior and context in DM strategies. The solution is intended for use at both B2C and B2B customer touchpoints.
Playd announced that it will hold the online conference "INSIGHT DAY 2026" on November 18, 2026.
Playd will hold the online conference "INSIGHT DAY 2026" on November 18, 2026, targeting leaders and promoters of the Marketing, DX, and CX departments. The keynote speakers will be Yoshio Fujiwara, CEO of 300Bridge, and Keitaro Takayanagi, director at Playd, who will discuss how to connect data and AI to business outcomes, customer understanding, and organizational structure.
Playd will support the enhancement of omnichannel CX (customer experience) for Tower Records' "Tower Records Online". This is an announcement dated October 21, 2026.
Plaid supports the enhancement of Tower Records Online's personalized communication through the "KARTE" series and the professional service "PLAID ALPHA". On the site that advances the integration of physical stores and digital, it aims to provide communication tailored to customers' purchasing intent and timing.
Sanfrecce Hiroshima is leveraging Playd's CX platform 'KARTE' to integrate member, purchase, and official website behavioral data, advancing tailored information dissemination to fans. Preparing for the 2026/27 season, they launched operations in about two months and utilized it for a fan-boosting campaign leading up to the opening match of Sanfrecce Hiroshima Regina. The design, construction, and operation of the implementation were supported by TONIQ, an official partner of KARTE.