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| 生成AI Co-Creation Lab. |
Founded on September 20, 1982
Date of establishment: September 20, 1982 (Showa 57)
NAVEX and Bell System 24, which has over 40 years of experience in domestic contact center operations, opened NAVEX's first domestic contact center in Yokohama, Kanagawa Prefecture, in November 2026. By establishing a support environment in Japanese, the company expands access to internal reporting for domestic client companies, providing a secure internal reporting environment for both businesses and reporters.
Bell System 24, in partnership with Cresta AI LLC, which provides an AI platform for customer experience, has begun testing the realization of a contact center where humans and AI agents collaborate. With the evolution of generative AI, the need to combine not only AI but also human empathy and judgment has increased. Under the slogan "Hybrid Intelligence for All" of Bell System 24's mid-term business plan 2028, the company aims for a contact center that leverages the strengths of both humans and AI.
Skyper Customer Relations Co., Ltd., a group company, announced the launch of the administrative efficiency tool "TOKiiZ (Tokiz)." The press release was published on the company's official website, and details can be found at the provided link.
Belsystem24 will exhibit a booth and present a seminar at the "Call Center/CRM Demo & Conference 2026 in Tokyo" held on November 12-13, 2026. Focusing on "VoiceDynamics", the company will introduce solutions for business automation using conversational data and the application of generative AI. The demonstration and seminar will explain specific measures regarding knowledge generation, identifying tasks suitable for automation, and the accuracy of generative AI responses and on-site adoption.
Wellness Communications Inc. and Bell System 24 Holdings Inc. have jointly acquired a majority stake in Teepack Inc., which operates one of Japan's largest medical call centers, and agreed to jointly promote medical and health issue‑solving services such as EAP and specialist referral. The two companies entered into a capital and business alliance in 2023 and are jointly developing BPO services for medical institutions.
Bell System 24 Holdings will sponsor for the first time at Kyushu Rainbow Pride 2026, which will be held in Fukuoka City on October 17-18, 2026. On the Pride Parade on October 18, President Kajihara, along with the company’s executive officers and employees, will participate. The company aims to expand understanding and support for diversity throughout the Kyushu area.
Belsystem 24 Holdings will sponsor the "Art Para Shinkawa Chatty Art Festival 2026" as a festival partner, which will be held in the Shinkawa area of Koto-ku, Tokyo, from October 17 to 25, 2026. This sponsorship marks the fifth consecutive year. Through this event, which displays works by artists with disabilities in the streets, it encourages interaction and mutual understanding beyond the presence or absence of disabilities.
Belsystem24 will sponsor the online seminar hosted by Nikkei Cross Trend and Nikkei Cross Tech Active on October 15, 2026. Mr. Yuu Koga of the company will speak, discussing the use of generative AI and business transformation based on VoC analysis, and will present practical case studies.
Bell System 24 Inc. will speak at the HDI Academy 2026 / KCS Academy 2026, hosted by HDI-Japan, held at the Keio Plaza Hotel in Shinjuku on October 22-23, 2026, and will conduct a session on on-site implementation of generative AI and knowledge design. The event, themed 'Trust in a Digital World: The New CX', will offer over 60 programs. Bell System 24's contact center generative AI automation solution 'Hybrid Operation Loop®' will also be introduced.
Our group company True Touch Co., Ltd. received the Outstanding Award in the Supervisor category of the Teleservices sector in the individual category of the TCCTA Contact Center Awards 2026, and won the Excellence Award in all seven categories—Manager, Operator, Quality Management, Human Resources, etc.—that it entered. TCCTA is an organization established in 2014, led by the Thai Ministry of Commerce, that promotes the improvement of contact center service quality.