Natee Co., Ltd. has launched an EC support business. We provide comprehensive support from strategy design to operational improvement and SNS integration for self-operated EC sites, Amazon, Rakuten Ichiba, Qoo10, and Yahoo! Shopping. Leveraging our expertise in creator utilization gained through SNS marketing and practical EC operations skills, we support the sales growth of brands and EC businesses.
Natee Inc.’s new office was featured on Vachanavi, a workplace tour platform. The article describes the overall office concept and the details of its work areas, open spaces, and meeting rooms, offering a sense of the company’s atmosphere, culture, and working style.
Natee Co., Ltd. launched Social First Training, a hands-on program designed to maximize the results of social media initiatives. Participants complete an intensive, practical process that covers insight analysis, co-creation with influencers and creators, planning, proposal development, and vertical video production. By completing deliverables through hands-on work, the program aims to make social media initiatives more repeatable.
Natee Co., Ltd. announced that Taizo Toyota has joined the company, strengthening its management structure as its business and organization expand. Toyota will draw on his experience at CrowdWorks and Sonicmoov to help build a repeatable growth model.
Natee Co., Ltd. announced that Risa Kuraki joined the company on February 1, 2026. Kuraki has worked as a brand manager at Johnson & Johnson and Starbucks Coffee Japan, handling brand strategy, media initiatives, and e-commerce. Natee plans to combine creator co-creation with Kuraki's experience to create value for brands and creators.
Natee Co., Ltd. announced that an article about Midorikawa, an HR team member, was published on Tsunakare Media, a general information site for job seekers. The article introduces Natee's business, mission, culture, and recruitment policy, and invites interested readers to learn more.
As its business grows and it strengthens its organization, Natee will relocate its head office to the third floor of MFPR Shibuya Building in Shibuya-ku on December 16, 2025. The new office has approximately 208 tsubo of floor space, about twice the size of the previous office, and includes an open workspace. The new environment is intended to further accelerate growth in its creator co-creation marketing business.
An interview with Yuka Iwasaki, CEO of YOUTRUST, and Shota Nishibayashi, director and CHRO of Natee, has been published. Iwasaki discusses the importance of culture through the phrase “A strong company has a certain feel to it,” while Natee introduces its new value, “Natee Commitment,” and its vision of moving “from a bright organization to a strong organization.” The article is available on note.
MarkeZine published an interview with Natee CEO Yusuke Oe as part of its series “White-Glasses Nozaki Goes Straight to the Source: Conversations on Career Building with the Next Generation of Leaders.” He discusses his career path from Recruit to Natee, his recovery after a period of setbacks, ways to overcome adversity, and the motivation behind building a creator co-creation marketing business centered on social media. See the MarkeZine article for details.
An interview with Yukiko Maeno, director at Unilever Japan Customer Marketing K.K., and Yugo Otsuka, head of sales at Natee's Social Media Marketing Division, has been published. They discuss Unilever's “Social First Demand Generation” approach, brand marketing strategy, and the business impact of the Dove Creamy Scrub campaign. They also discuss Natee's goal of building a co-creative partnership that continually delivers results together with brands.