Sanei Corporation

Founded Kyoei Trading Company as an export trading company for miscellaneous goods during the postwar reconstruction period, and later established Kyoei Commerce in Osaka, focusing on exporting accessories to Europe and America

Founded in 1946 as a general merchandise export trading company, expanded overseas bases while growing import business, strengthening specialization and brand business.

Founded Coeiei Trading Co., Ltd. in October 1946 in Namba, Osaka, primarily exporting personal accessories.

Founded Kyōei Trading Association in Namba-ku, Osaka, primarily exporting personal accessories.

Reorganized as Coeiei Trading Co., Ltd. in February 1948.

Reorganized into Kyōei Trading Co., Ltd.

Established Shōei Trading Co., Ltd. in Higashi, Nagoya, primarily exporting ceramics in 1948.

Established Atlas Goods Trading Co., Ltd. in Taito, Tokyo, primarily exporting daily necessities in 1948.

Established Kyōei Trading Co., Ltd.

Merged Atlas Goods Trading Co., Ltd. and Kyōei Trading Co., Ltd. and renamed to Tōei Trading Co., Ltd.

Merged Atlas General Merchandise Co., Ltd. and Kyōei Trading Co., Ltd., renamed to Tōei Trading Co., Ltd.

Founded Hong Kong Mitsuei Trading in Hong Kong (renamed Mitsuei Trading Co., Ltd. in July 1962).

Founded Hong Kong San'ei Trading in Hong Kong (July 1962, reorganized as San'ei Trading Ltd.).

Founded Hong Kong San'ei Shipping Co., Ltd. in Hong Kong

Established San'ei Trading Co., Ltd. by merging two companies that dealt with Nagoya ceramics and Tokyo gift products.

Reorganized as San'ei Shipping Co., Ltd.

Opened a representative office in Taiwan (renamed Mitsuei Taiwan Co., Ltd. in November 1962).

Opened a representative office in Taiwan (November same year, reorganized as Taiwan San'ei Co., Ltd.).

Established a resident office in Taiwan

Reorganized as Taiwan San'ei Co., Ltd.

Past (1967)

Established a representative office in Düsseldorf, Germany (renamed Mitsuei Germany Co., Ltd. in May 1969).

Established a representative office in Düsseldorf, Germany (May 1969, reorganized as San'ei GmbH).

Established a resident office in Düsseldorf, Germany

Reorganized as San'ei GmbH in Germany

Renamed San'ei Trading Co., Ltd. to San'ei Corporation Inc.

Established Malaysia Mitsuei Corporation in Kuala Lumpur, Malaysia.

Founded Sanfa Trading Co., Ltd. in Hong Kong (renamed Sanfa Electric Manufacturing Co., Ltd. in July 1992).

Founded San Fā Trading Ltd. in Hong Kong (July 1992, renamed to San Fā Electric Appliance Manufacturing Co., Ltd.).

Established San'ei Trading Co., Ltd. in Hong Kong

Publicly listed on the Tokyo Stock Exchange, raising capital to 330 million yen.

Publicly listed on the Tokyo Stock Exchange, capital of 3.3 billion yen.

Became the sole import agent for Bülkenstock.

Started handling Bülkenstock products.

Leveraged the Plaza Accord-induced yen appreciation to shift the Japan base to focus on imports, while overseas bases increased exports to Japan.

Founded Try Ace Limited in Hong Kong.

Established a Shanghai office for overseas staff in China

Founded Petland Co., Ltd. in Matsudo City, Chiba Prefecture (renamed Petica Co., Ltd. in August 2016)

Established Petland Inc. in Matsudo, Chiba Prefecture (August 2016, renamed to Pepica Inc.).

Established Petland Co., Ltd. in Matsudo, Chiba Prefecture

Established a Qingdao office for overseas staff in China

Founded Bilkenstock Japan Co., Ltd. in Taito Ward, Tokyo (renamed Benexy Co., Ltd. in April 2016)

Established Bülkenstock Japan Inc. in Taitō, Tokyo (April 2016, renamed to Benexy Inc.).

Established Birkenshtein Japan Co., Ltd. in Taito, Tokyo

Established San Yao International Trade (Shanghai) Co., Ltd. in China

Founded SC Tech Co., Ltd. in Higashi-ku, Nagoya City, Aichi Prefecture

Acquired shares of mh Enterprise Co., Ltd. in Sumida Ward, Tokyo, making it a subsidiary; began selling Mod's Hair brand beauty equipment

Acquired shares of mh Enterprise Inc. in Sumida, Tokyo, making it a subsidiary; began handling Mod's Hair brand beauty equipment.

Founded Lilybet Co., Ltd. in Matsudo City, Chiba Prefecture

Established San Fa Electric Appliance (Dongguan) Co., Ltd. in China

Established San Ying Trade (Shenzhen) Co., Ltd. in China

Founded VEMF Japan Consumer Goods Co., Ltd. in Taito Ward, Tokyo (renamed Essenco Corporation in October 2017)

Established VEMF Japan Consumer Goods Inc. in Taitō, Tokyo (October 2017, renamed to Essenco Corporation Inc.).

Established VEMF Japan Consumer Goods Co., Ltd. in Taito, Tokyo

Founded L&S Corporation, which sells the premium casual bag brand Kipring, in Taito Ward, Tokyo

Resumed sales activities for the MULTI CHEF brand

Established a furniture interior factory in Malaysia.

Established a local subsidiary in Ho Chi Minh City, Vietnam, where economic growth is significant.

Established a furniture interior factory in Malaysia

Established Tryace Vietnam Company Limited in Vietnam

Established Taiwan San Ying Trade Co., Ltd. in Taipei City, Taiwan

Merged Zelic Corporation, an appliance brand distributor, into San Ying Corporation

Dissolved Essenco Corporation, a household goods brand distributor

Launched a new channel promotion division dedicated to expanding e-commerce

Launched the New Channel Promotion Division (initially focused on expanding the e‑commerce business).